MSc Marketing Science

The fast pace of digital disruption is transforming how marketing functions. Marketing technology not only automates and streamlines decisions, but also provides new means to reach and engage with target audiences. In light of the resulting challenges and opportunities, the Master of Science (MSc) in Marketing Science (MMS) programme at Nanyang Business School will prepare you to join the next generation of leaders in the marketing world.

MMS is a one-year, full-time programme that is designed to develop comprehensive marketing expertise with the latest thinking, techniques, and tools. Our curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology (including AI and Robotics in marketing) to empower you to lead marketing campaigns in this digital era.

Programme Overview

As a graduate of the MSc in Marketing Science programme at Nanyang Business School, you will be equipped with the strategic, analytical, and technical skills needed to successfully lead marketing campaigns and drive company growth in the martech world.

Our one-year, full-time Master’s programme encompasses:​

Core Modules

• Strategic Marketing
• Branding
• Corporate B2B Marketing
• Marketing Analytics
• Market Research
• Finance for Marketing Decisions

Consumer Insights Modules

• Integrated Marketing Communication
• Consumer Psychology
• Ethnography in Practice

Technology Modules

• Digital Marketing
• Consumer Neuroscience & Neuromarketing
• AR/VR, AI and Robotics in Marketing

Why MSc Marketing Science

​​The MSc Marketing Science is a well-rounded programme designed to cultivate marketing leaders who possess both in-depth knowledge of Marketing and an understanding of state-of-the-art Marketing Technology (MarTech).

Companies are increasingly aware of the value of technologies such as data analytics and artificial intelligence in developing more effective and intelligent marketing. As such, this intensive and academically challenging program focuses on developing a holistic understanding in the field of marketing through comprehensive and up-to-date knowledge of consumer insight and technology, unique modules that incorporate cutting-edge marketing techniques, real-world experience.​

One of Asia's Top Business Schools at Asia’s Top 3 University

The MSc in Marketing Science programme is offered by the Nanyang Business School (NBS) at Nanyang Technological University (NTU Singapore). NBS is ranked among the top business schools in Asia and is among a select few in the world to be accredited by both the AACSB and EQUIS global accreditation bodies. Its flagship MBA program is consistently ranked among the top MBA programs in the world. NTU is a vibrant university ranked 12th in the world and Top 3 in Asia and is widely known for its research excellence and industry relevance.

World-Class Faculty

​Faculty is at the heart of any programme. Our modules are taught by senior faculty comprising regional and international academic experts recognized as authorities in their fields, and qualified practitioners with extensive consulting experience​.

Practical Exposure, Real-World Relevance

Designed to provide students with the relevant skills and knowledge required to work in a global marketplace, the curriculum includes modules on the latest marketing concepts, tools, and techniques in real-world business settings. In addition, guest lectures by industry leaders as well as projects and field experiences offered by companies provide students with unique industry insights and perspectives​.

Culturally Diverse

Globally connected in the heart of Asia, Singapore offers an educational experience that is vibrant and diverse. As a multicultural and cosmopolitan city with a unique confluence of East and West, it is ideally placed to prepare you to succeed in the global economy. You can also look forward to learning alongside Singapore-based and international students who will enrich the classroom with their varied cultural perspectives, backgrounds, and experiences.

Jumpstart Your Career In Marketing

The program will arm you with a comprehensive marketing toolkit that will empower you to spearhead effective business campaigns and provide added value to your company. You will also have access to a wealth of networking opportunities through our strong industry partnerships and our more than 50,000-strong global alumni community.