Master of Arts in International Marketing and Brand Management
Munich, Germany
DURATION
18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 24,000
STUDY FORMAT
On-Campus
* EU students 15. August 2022
Scholarships
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Introduction
Truly understanding your customers is key to any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns, and interacting with business professionals to prepare for your own career.
Your Master International Marketing And Brand Management at MBS
- Business Project: Together with your fellow students, you will carry out a project on behalf of a real company and apply your acquired knowledge in practice.
- Semester abroad and Dual Degree: You have the opportunity to spend the 3rd semester abroad at one of our many partner universities. Alternatively, with the Dual Degree option, you will spend two semesters abroad and earn two specialized master's degrees within two years.
- International Focus: You choose one international focus per semester, exploring different markets and methodologies as well as specific economic areas whose development influences the global economy.
- Internship: You have already studied or worked in a non-German-speaking country for at least one year? If so, you have the option of completing a subject-specific internship in a German-speaking company in the 3rd semester.
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Admissions
Curriculum
Course Of Studies Master International Marketing and Brand Management
Semester 1
- International Marketing & Brand Management Modules
- International Marketing and Brand Management (6 ECTS)
- Customer Insights for Marketing and Brand Management (6 ECTS)
- International Marketing and Brand Management Project (3 ECTS)
- International Business & Management Modules
- International Business and Management (6 ECTS)
- International Focus (3 ECTS)
- Languages (Optional) (3 ECTS)
- Executive Skills
- Communication in International Business (6 ECTS)
- MBS Engagement
Semester 2
- International Marketing & Brand Management Modules
- Integrated Brand Communication in a Digitalized World (6 ECTS)
- Marketing of Innovations (6 ECTS)
- Electives (6 ECTS)
- International Marketing and Brand Management Project (3 ECTS)
- International Business & Management Modules
- International Focus (3 ECTS)
- Languages (Optional) (3 ECTS)
- Executive Skills Modules
- Responsible Leadership in a Global Context (5 ECTS)
- MBS Engagement (1 ECTS)
Semester 3
- Semester Abroad or Internship (15 ECTS)
- Master Thesis (15 ECTS)
Business Projects
One important focus in the program Master International Marketing and Brand Management are the business projects. You will be working for a company on a specific project of practical relevance. In cooperation with your fellow students, you show that you can develop a marketing and branding concept for a start-up and put it into practice. Moreover, you will draft and implement a marketing and branding project for a real company. If you study marketing in Munich, you will also benefit from a strong business location. Thus in your business project, you might also get the opportunity to design a brand awareness campaign for a global market leader from the Bavarian surroundings.
Dual Degree
With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities. Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.
Mentoring Program
You have the opportunity to apply for our exclusive mentoring program. Within the framework of this program, a professionally experienced person from the circle of MBS alumni will support you with words and deeds during the hot phase of your studies, help you to achieve your career goals, and provide you with valuable contacts through their network.
At the beginning of your studies, you will receive more information about our mentoring program and can apply for one of the limited places until the end of September. In October, the mentoring committee makes its decision and in November, the selected mentees meet their mentors. The mentoring meetings will take place between November 2021 and August 2022.
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.