M.A. Public Relations and Digital Marketing
DURATION
24 Months
LANGUAGES
English, German
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 850 / per month *
STUDY FORMAT
On-Campus
* per month.
Introduction
The 2-year consecutive Master’s program in M.A. Public Relations and Digital Marketing enables me to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication, and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.
| Type | Full-time: 4 semesters (24 months) |
| Degree | Master of Arts (M.A.) |
| Location | Berlin and Cologne |
| Language | German (Campus Cologne: M.A. Public Relations und Digitales Marketing), English (Campus Berlin) (Written work can be submitted in either language of choice) |
| Tuition fees | Full-time: 850,- € monthly |
| Start | Winter term (October) |
Admissions
Curriculum
Modules
General Modules: Optional subjects e.g. Media Law, Media Asset Management, Media Production, Intercultural Management, Media Psychology
Specific Modules e.g.: Methodology subjects (e.g. Market Research, Consumer Behavior, Decision Making and Behavioral Finance), subjects on Public Relations (e.g. PR Theories & Models, Strategic Communication, PR Labs about guerilla campaigning and viral communication), subjects on Digital Marketing (e.g. Online Marketing Communication, Classical Marketing Communication)
Gallery
Program Outcome
Learning outcomes
A high level of proficiency in communication and promotion via new and classical PR and marketing channels
M.A. Public Relations and Digital Marketing.
Ideal Students
Ideal candidates
Applicants: Graduates in communication, media, or marketing study programs.
Career Opportunities
Ideal Candidates
Applicants: Graduates in communication, media, or marketing study programs
Target Jobs: PR or marketing strategist in communication agencies, officer in or head of communication division of companies.
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.