Master in Public Relations Management
Vilnius, Lithuania
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
19 Aug 2024*
EARLIEST START DATE
01 Sep 2024
TUITION FEES
EUR 4,384 / per year
STUDY FORMAT
On-Campus
* for EU/EFTA applicants | June 17th - for non-EU applicants
Introduction
Have a natural persuasion talent that you want to exploit? Are you looking to expand your marketing or managementeducation with public relations studies? Do you see PR as a powerful tool that can be used to achieve great goals?
If any of the above questions came back positive, it’s time to consider taking up a master's degree in Public Relations Management. Train yourself in the art of shaping the image of an organization, using public relations strategies in a variety of situations. Dive into a postgraduate study focused on experiential learning and the promotion of entrepreneurship, which helps to create a personal workplace!
Study in Vilnius, a fast-paced European city, with marketing and PR companies based here as your future potential employers. Learn from a team of great lecturers, who can offer you not just theoretical knowledge, but practical planning, argumentation and organizational communication management, and communication skills with media, too. Gain from other Universities with Erasmus + programs.
Conduct your studies in English, so you can break the barriers of international communication. To take full advantage of this course, you will be required to know English at the B2 level.After 1,5 years of studies, you will receive your master's degree in the field of business and public management. You will also be awarded 90 ECTS credits for your future studies. Upon completion of your degree, you will be able to reach for a career in public organizations, businesses, non-profit communications departments, and media analysis agencies as a project officer for public relations or organizational image builder.
Invest in your public relations studies at one of the best universities in Lithuania for this subject. We are happy to say that at MRU, you will find a low tuition fee for this course, making this master's degree even more enticing. We also have scholarships for master studies available at our university. You can find more information on scholarships available here.
Admissions
Scholarships and Funding
MRU seeks to ensure that all of our students receive high-quality education regardless of their financial situation, therefore, please find all the available scholarships for prospective international students listed below.
Note:
- All the listed scholarships are funded either by the Government of Lithuania or Mykolas Romeris University
- There might be additional funding from students’ countries of origin
- All EU citizens can apply for state-funded studies
- Scholarships for current international students are listed here
State scholarships for full-time master degree studies
Each year, the Education Exchanges Support Foundation opens applications for Lithuanian state scholarships for international full-time Master’s degree students accepted at Lithuanian higher education institutions.
The scholarship includes a monthly stipend and a grant covering study costs.
Curriculum
| Course units | ECTS credits |
| 1st YEAR | 60 |
| 1 SEMESTER | 30 |
| Compulsory course units | 30 |
| Management* | 3 |
| Strategic Management* | 3 |
| Public Relations History and Theory | 6 |
| Design Thinking | 6 |
| Creative Management and Leadership | 6 |
| Communication Theories for Contemporary Society | 6 |
| Master Thesis | 6 |
| 2 SEMESTER | 30 |
| Compulsory course units | 30 |
| Research Methodology | 6 |
| Public Relations Practice and Strategic Management | 6 |
| Omni Channel Marketing and Communication | 6 |
| Master Thesis | 6 |
| Digital Public Relations | 6 |
| 2nd YEAR | 30 |
| 3 SEMESTER | 30 |
| Compulsory course units | 18 |
| Master Thesis | 18 |
| Alternatively elective course units | 12 |
| Conflict Management | 6 |
| Intellectual Property | 6 |
| Practicum of Data Analysis | 6 |
* – Course units are compulsory for students who have not studied it during their bachelor’s studies.
Program Outcome
General Competencies and Learning Outcomes
Personal and Social Abilities
- Interpersonal (interaction) skills
- The students will be able to understand the psychological reactions of people;
- The students will be able to understand the dynamics of social conflicts and manage them.
- Ethical commitment and social responsibility
- The students will be able to apply ethical attitudes and values, to understand the importance of social responsibility;
- The students will be able to apply sustainability principles and make decisions based on sustainable development.
Subject-specific competencies and learning outcomes
Knowledge and its application
- Decision making
- The students will be able to make informed decisions;
- The students will be able to understand the complexity of decision-making, the process, and the consequences of applying critical and constructive thinking
4. Ability to organize and plan
- The students will know, how to organize management activities, lead a team and be responsible for performance results;
- The students will be able to create and apply public relations management knowledge-based solutions;
- The students will be able to create innovative public relations management projects and lead them;
- The students will be able to plan and organize internal and external communication activities with the organization’s employees and stakeholders.
- Ability to lead
- The students will be able to creatively apply leadership methods/practices in professional problematic / crises;
- The students will be able to manage the activities of employees in global and local contexts, in complex and diverse situations.
Research skills
- Scientific research skills
- The students will be able to select, systematize, and critically evaluate scientific research in the field of public relations management;
- The students will be able to develop and independently conduct research in the field of public relations management;
- The students will be able to present decisions in the public relations management field based on the results of the scientific research.
7. Abilities to systematize and analyze information
- The students will be able to communicate effectively, fluently, and persuasively, in writing and orally in at least one foreign language, discuss current issues in public relations management ;
- The students will be able to select and systematize information from various sources and analyze it, integrating the knowledge of different fields on the topic of public relations management;
- The students will be able to independently develop and expand professional competence through lifelong learning.
Special Abilities
8. Public information management and evaluation skills
- The students will be able to develop, manage, and evaluate the organization’s public information, systematically applying modern management theories for global, complex, uncertain environments;
- The students will be able to design and develop public information campaigns;
- The students will be able to evaluate operational efficiency by providing recommendations to employees and stakeholders of the organization.
9. Ability to maintain the organization’s image
- The students will be able to form and maintain the image of the organization in the internal and external environment;
- The students will be able to create and maintain a communication ecosystem between the organization’s employees and stakeholders;
- The students will be able to create and implement external and internal organization’s communication crisis management solutions.
10. Ability to develop operational strategies using marketing techniques
- The students will be able to apply marketing methods for public relations management.