Master's Degree in Digital Marketing

"You will get brands and companies to succeed on the internet and multiply their sales thanks to the online strategies that you will develop"

By taking the master's degree in Digital Marketing you will become one of the most demanded profiles by companies and advertising agencies.

Now more than ever the reputation, competitiveness and success of a brand depends on what they do on the Internet. It all depends on Online Marketing and you will be the person who can lead that company to increase its sales, expand and continue to grow.

And it is that in the master you will not only learn to handle the different tools, but you will develop the necessary skills that will allow you to carry out real marketing strategies. In addition, you will work in a company putting into practice what you have learned in class in real environments.

We highlight

• Challenge Based Learning: You will put into practice what you have learned by solving the real challenges and projects that will be proposed to you
• Internships and Master's Thesis in business from the beginning of the master's degree
• You will obtain the official title of Digital Marketing
• You will attend classes taught by professionals in the active sector

Learning based on real challenges and projects for the Master in Digital Marketing

During the Master in Digital Marketing, you will learn by solving real challenges such as developing an online presence strategy for a company, defining the action plan to achieve the objectives, optimizing the conversion and user experience of a website or maximizing the potential of recruitment traffic of digital channels.

You will dedicate 60% of the hours of the master to carry out practicals and real projects, such as those faced by the companies that have proposed them to us on a daily basis. In this way, you will acquire the knowledge and tools necessary to practice the profession of digital marketing.

These practices through real projects will help you to strengthen the skills that will allow you to design and develop online marketing strategies, managing corporate social networks and creating and managing advertising campaigns on the internet. In addition, you will have the opportunity to attend seminars, workshops, congresses and classes taught by experts from outside the university who work in leading companies.

Practices and Master's Thesis

"You will be able to study while you manage the social networks of a company, carry out digital advertising campaigns or develop a digital marketing plan"

At Mondragon Unibertsitatea consider that practice is the key to learning. For this reason, while you are studying the Master in Digital Marketing, you will have the opportunity to collaborate with multiple companies, solving the real challenges that will be proposed to you, you will be trained in the matter. In addition, a third of the master's degree (20 ECTS) will be dedicated to doing internships and the Master's Final Project in companies such as Euskaltel, Orbea, LIN3S, Eroski ...

If you decide to take the master's degree combining study and work, you will have the opportunity to put into practice what you have learned in class in real environments and gain professional experience carrying out marketing strategies, designing online campaigns or managing internet communication for different companies.

Combine study and work

At Mondragon Unibertsitatea learn by solving projects with real challenges thanks to the educational model based on practice (link to this section). The companies will propose you a practical project that you must carry out investigating, analyzing and finding the solution.

Likewise, from the beginning you will be able to be part of the staff of a company which will allow you to gain experience as a professional and apply everything you have learned in class in real environments, while helping you to finance the master's degree.