MSc International Marketing Management
Manchester, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
EUR 22,500 / per year
STUDY FORMAT
On-Campus
Introduction
International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.
You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.
We’ll provide you with knowledge from experts who have extensive links to industry, and people who understand what it takes to succeed in this field. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry.
Features and Benefits
- Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
- Professional practice and skills development – with our internationally focused case studies, and the chance to take an internship as part of your course, you can develop your skills to fit the needs of the global job market.
- Triple accredited – our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
- Rise programme – all students are eligible to take part in curricular activities with Rise. These might include research volunteering, project work and certifications. Find out more
- Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
- Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
- Digital-focused content – you’ll graduate with an understanding of the latest developments in digital marketing to prepare you for your future career as a marketing professional.
- Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.
Admissions
Curriculum
Course information
Marketing encompasses a wide range of subject areas. In this course, you’ll learn about marketing in the international, global and operational context. You’ll develop a broad range of knowledge and skills across marketing, with a particular focus on global markets. These skills include research and insight, communication and networking ability, creativity and writing, planning and teamwork.
The units you’ll study are enriched by internationally renowned and research-active academics. Our team are experts in their respective fields, particularly in business-to-business and place marketing, with extensive industry experience. You’ll critically explore topics such as branding, marketing planning, digital communications and more during a selection of core units. You’ll further explore the challenges and opportunities of the global external environment to enrich your insights around the application and evaluation of key marketing principles.
Rise with Manchester Met
Rise is a programme available to all students at Manchester Met giving you the opportunity to earn practice credits on your degree through employment-enhancing activities. During your studies, you can collect points for the activities you engage in and if you engage in enough activity you could receive recognition on your degree transcript.
Year 1
You’ll study several core units, covering topics such as international marketing, and strategy for digital and marketing communications. From there you’ll complete your applied research proposal and project.
In addition to your core units, you’ll also study persuasive communication as an option unit. Whilst studying the unit is compulsory, the credit-weighting of the unit can be substituted for credits gained on the Rise program in your final transcript.
Please note: The order in which you complete these units will depend on which date you select to start the course (September or January).
Core Modules
- International Marketing
- Applied Marketing Research and Analytics
- Branding International Places and Destinations
- Strategy for Digital
- Business-to-Business Marketing
- Marketing Communications
- The Marketing Professional
- Applied Research Proposal
- Applied Research Project
Option Modules
- Persuasive Communication
Year 2
Only students who apply for the optional internship route will continue on to Year 2.
Option Module
- Internship Year
Program Tuition Fee
Career Opportunities
Career prospects
Our former marketing graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to fast-moving consumer goods, in roles including:
- Global Digital Marketing Specialist, BP
- Media Executive, MediaCom
- Managing Director, Run Creative Ltd
- Director of Client Services, Building Blocks (UK) Ltd
- Consultant to the CEO, of Athens Urban Transport Organisation
- Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network
Program delivery
Study
- Full-time 20% lectures, seminars or similar; 0% placement; 80% independent study
- Full-time with internship 0% lectures, seminars or similar; 100% placement; 0% independent study
Assessment
- Full-time 100% coursework; 0% practical; 0% examination
- Full-time with internship 100% coursework; 0% practical; 0% examination
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.