Master in New Media and Communication Administration

Why study in New Media and Communication Administration Program (NMCA)?

1. One tuition fee for a double degree
2. Five interest areas of expertise
   1. Interest area 1: Applied Communication and New Media Marketing (offered by MCU-MI)
   2. Interest area 2: Communication Administration (6 credits required; offered by SVSU)
   3. Interest area 3: Communication Environments (6 credits required; offered by SVSU)
   4. Interest area 4: Applied Communication and New Media Marketing (offered by MCU-MI)
   5. Interest area 5: Contemporary Chinese media and market (offered by MCU-MI)
3. MCU students receive credit fee discount
4. Prior credits in Taiwan to shorten the study period
5. Interaction and exchange with local students
6. Enjoy advanced facilities in SVSU

Mission & Goals

The New Media and Communication Administration (NMCA) aims to cultivate new media technology professionals, and professionals who possess knowledge of the Greater Chinese media market. The NMCA curriculum provides diverse courses in five interest areas for students who intend to develop their career in new media and multimedia, and students who would like to work in America or in Greater China for transnational media companies. The complete training that NMCA offers will help students gain a competitive advantage in the labor market now and in the future.

Features

1. Application Orientation
2. Industry Complementing Academia
3. Professional Diversification
4. Core Competencies

Career Prospects

1. Multimedia Animator
2. New Media Strategy Planner
3. Website Marketing Planner
4. Web Designer
5. Multinational media company senior mangager
6. Media executive and goveronment official

Curriculum

In order to earn a master degree from the New Media and Communication Administration (NMCA) program at Ming Chuan University, students must complete all 4 courses (12 credits) in the core area, as well as 7 courses from the interest areas. Among the required 11 courses (33 credits), 6 courses (18 credits) will be offered by SVSU and 5 courses (15 credits) will be offered by MCU. This is a total of 33 credits.The core courses and interest areas that are offered by SUSV and MCU are:
Core Courses (12 credits required; offered by SVSU):

• CDM 530 Media, Meaning, and Audience

• CDM 650A Introduction to Research in Communication Studies

• LS 660 Organizational Leadership

• CDM 675 Capstone in Human Communication Theory (new course)

SUSV Interest Area 1: Communication and Digital Media Practices (6 credits required; offered by SVSU)

• CDM 510 Introduction to Multimedia Software

• CDM 550 Experience Design

• CDM 560 Digital Imaging

• CDM 545 Social Media Strategies

• CDM 590 Usability Research

• LS 565 Organizational Finance

• CDM 640 Collaborative Project Design

SUSV Interest Area 2: Communication Administration (6 credits required; offered by SVSU)tors

• MAS 520 Communication for Administrators

• MAS 560 Conflict Management within Organizations

• LS 615 Ethics in the Professions

• MAP 520 Communication for Administrators

SUSV Interest Area 3: Communication Environments (6 credits required; offered by SVSU)

• CDM 535 Visual Criticism

• LS 570 Intercultural Communication

• CDM 565 Current Issues in Emerging Technologies

• CDM 590 Special Topics in CMA

• CDM 635 Computer-Mediated Communication

• CDM 645 Cultural Studies of New Media

NMCA Interest Area 1: Applied Communication and New Media Marketing (offered by MCU-MI)

• MCU Visual Effects in the Digital Age

• MCU Frontiers in New Media Research

• MCU Studies on Media Marketing Strategies

• MCU Special Topics in New Media Communication

• MCU Design of New Media Project

• MCU New Media Marking

NMCA Interest Area 2: Contemporary Chinese media and market (offered by MCU-MI)

• MCU Introduction to Mass Communication Industry in Greater China

• MCU Special Topics in the Chinese New Media Industry

• MCU Media Internship

Course Transfer Maximum A student may transfer a maximum of 15 credits (5 courses) from the Master of Arts in New Media and Applied Communication (NMCA) at Ming Chuan University to the Master of Arts in Communication and Media and Administration at SVSU. This maximum includes direct course equivalencies and interest area transfers.