Master Strategic Marketing
DURATION
3 up to 4 Semesters
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Mar 2025
TUITION FEES
EUR 5,500 / per semester *
STUDY FORMAT
On-Campus
* plus one-off registration fee
Online Info Session • 6 Feb 2025 • 15:00 CET
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Introduction
Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.
Visit our website to get the brochure and learn more about our Strategic Marketing (M.A.) programme.
Curriculum
Contents of the Strategic Marketing (M.A.) programme
In this Master's specialisation in Strategic Marketing, you will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal. Key modules include:
- Marketing Strategy
- Brands and Branding
- Focus Project
- Applied Business Intelligence Analytics
Program Outcome
Degree awarded
Students on this M.A. programme are awarded the following master's degree:
- Master of Arts in Business Management with specialisation in Strategic Marketing
Program Tuition Fee
Career Opportunities
Future career opportunities
After completing the M.A. programme, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. Potential future roles include:
- Senior Marketing Manager
- Digital Marketing Manager
- Marketing Director
- Product Manager
- Innovation Manager
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Admissions
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.