Master in
Master in Fashion Direction: Brand & Communication Management
Milano Fashion Institute
Key Information
Campus location
Milan, Italy
Languages
English
Study format
Blended
Duration
1 year
Pace
Full time
Tuition fees
EUR 16,800 / per year
Application deadline
30 Nov 2023
Earliest start date
29 Jan 2024
Introduction
Master in Fashion Direction: Brand & Communication Management
IN THE WORLD OF FASHION, IMAGE IS CRUCIAL
It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury.
The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media.
A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario.
The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to phygital fashion.That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course.
Key Facts
Welcome day: January 19, 2024
Orientation week: January 22-26, 2024
Ceremony and lectures’ start: January 29, 2024
Lectures' end: October 18, 2024
Internship: starting from October 2024
Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE on campus, Milano. It's possible to attend the Master by distance too.
Admissions
Curriculum
Course Description
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of brand management and retail management. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management.Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Gallery
Scholarships and Funding
Scholarships available for Master 2024
Milano Fashion Institute offers each year to its applicants several scholarships, which cover half the costs of enrollment in the Masters, and are offered by Italian companies active in the fashion industry.
How does it work?
The attribution of scholarships takes place before the beginning of the course, considering both income and merit criteria, by the Academic Commission. The admission to the Master is independent of the grant of any scholarship.
How to apply?
The application form for scholarships is included in the "Application Form", and it is fillable on https://www.milanofashioninstitute.com/apply-now, under the page "Apply". Once you have submitted the Application Form, the Academic Commission shall decide on any assignment, with notification of the result by the beginning of the course. For any further information, please read the rules inside the module.
To whom are the scholarships aimed?
The scholarships are aimed at both Italian citizens and foreigners who wish to attend the Masters of the Milan Fashion Institute.
By when to apply?
The application for scholarship should be submitted by November 30, 2023.
Career Opportunities
Career development
The Master in Fashion Direction: Brand & Communication Management is aimed to train young professionals with advanced communication and digital skills (i.e. verbal and visual), a deep artistic and cultural knowledge, together with organizational and management skills.
The professional figures are Junior professionals able to support in a qualified way the STYLE and MARKETING areas, as Fashion Stylist, Fashion Editor, Visual and Artistic Researcher, and Trend Analyst, Cool Hunter, Junior Marketing Manager, Event Manager; the COMMUNICATION area, as Communication Manager, Social Media Manager, Digital PR, Digital Content Manager, PR Manager, Press Office Manager; lastly, the CULTURES &HERITAGE area, as Cultural Heritage Manager, or Corporate Sustainability Manager.
Because this is an highly innovative area, the potential of the profile will be developed by a faculty of professors and leading practicing professionals, and through a selection process that favors participants coming from different background (mostly from degrees in communication, design, management), if demonstrating a significant interest to all the signs of social and cultural innovation and their possible translation into policy strategies and tools.
A classroom of students from different backgrounds recreates the skills of typical cross-business teams and promotes the conditions for the development of abilities in terms of both innovation and creativity, together with project innovation in the field of communication.