Master in Fashion Direction: Brand & Business Management Milano Fashion Institute
Master in Fashion Direction: Brand & Business Management
IN FASHION, CREATING SOMETHING SIMPLE IS EXTREMELY COMPLEX
Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist..., weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager, able to make the right choices in highly complex scenarios, and in a market, that of fashion and luxury, which operates according to its own rules.
The Master in Brand & Business Management offers high-level training for the construction of new business models specific to the Fashion and Luxury sector, and for the strategies needed to organically deploy them in all the different channels affecting brands. At the center is the customer, simple, intuitive, and immediate experience: around this is a highly sophisticated model, born of the skills and vision of a talented manager.
Welcome day: January 19, 2024
Orientation week: January 22-26, 2024
Ceremony and lectures’ start: January 29, 2024
Lectures' end: October 18, 2024
Internship: starting from October 2024
Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE on campus, Milano. It's possible to attend the Master by distance too.
The contents of the Master integrate different interdisciplinary themes for better understanding and managing the processes of brand management and retail management. The Master consists of 720 hours of classroom lectures and a final internship of at least 480 hours.The structure is composed of six learning blocs: warm up, quantitative & project tools, fashion pillars, fashion processes, curiosity, fashion practices, field projects, empowerment & internship. The objective is to accompany the student to the progressive knowledge of the industry and the key processes that characterize the professional profiles involved in the brand management. Lectures are organized into modules based on the presence of teachers from different areas that can transmit a complete picture of the structure and functioning mechanism of the industry. They include a part of theoretical framework and a large space devoted to exercises, with the aim of transferring methods, techniques and concrete working tools.
Scholarships and Funding
Scholarships available for Master 2024
Milano Fashion Institute offers each year to its applicants several scholarships which cover half the costs of enrollment in the Masters and are offered by Italian companies active in the fashion industry.
How does it work?
The attribution of scholarships takes place before the beginning of the course, considering both income and merit criteria, by the Academic Commission. The admission to the Master is independent of the grant of any scholarship.
How to apply?
The application form for scholarships is included in the "Application Form", and it is fillable on https://www.milanofashioninstitute.com/apply-now, under the page "Apply". Once you have submitted the Application Form, the Academic Commission shall decide on any assignment, with notification of the result by the beginning of the course. For any further information, please read the rules inside the module.
To whom are the scholarships aimed?
The scholarships are aimed at both Italian citizens and foreigners who wish to attend the Masters of the Milan Fashion Institute.
By when to apply?
The application for scholarship should be submitted by November 30, 2023.
The professional figures formed by the Master in Brand & Business Management will be able to plan and manage the distribution and the off-line and online marketing: from the DOS of international brands, to department stores, fast-fashion retailers, and online e-tailers.They are Junior and qualified profiles who will support the processes of buying, retail merchandising, digital management, CRM management, visual merchandising, store management and omni-channel management.The profiles can therefore qualify as junior figures such as:
- Retail Merchandiser
- Merchandise Planner
- Retail Marketing Manager
- E-commerce Manager
- Digital Brand Manager
- CRM Manager
- Junior Store Manager
- Omni-channel Manager.
Since this is an highly innovative area, the potential of the profile will be developed through a selection process facilitating participants coming from different educational background, in order to create within the classroom all the skills and competencies that are typical of cross-functional company teams. In addition, the different backgrounds make it possible to create conditions for the development of interdisciplinary skills and competences of "creative retail management", able to trigger a nimble approach to creative and analytical issues.