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Manderson Graduate School of Business The University of Alabama Master of Science in Marketing
Manderson Graduate School of Business The University of Alabama

Master of Science in Marketing

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Introduction

The Master of Science in Marketing is an intensive program designed to give students advanced analytical marketing skills and hands-on experience with which to launch a career in one of marketing’s many fast-growing fields: Marketing analytics and decision making; Marketing research and insight development; Management consulting and project management; Professional selling and sales management; Services marketing; and Digital and social media.

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