MSc Entertainment Management & Analytics

LCCM’s MSc in Entertainment Science is a specialist master’s degree for career entry or career development for those involved or interested in a career in entertainment management with particular focus on digital content marketing and decision-making using data insights and practical theory.

The 12-month intensive programme aims to develop an integrated and critically aware understanding of the unique nature and defining characteristics of entertainment content and how research and insights in consumer behaviour can help improve decision-making and indicate replicable strategies for success in this sector.

The year begins with “Research & Academic Practice” and “Entertainment Analytics” modules, which will see students conduct research using various entertainment data sources, test their ideas, and communicate their findings and reflections in written and spoken argument. In the second term students will build on their findings to produce a range of business planning and pitching documents, as well as learning established strategies for digital distribution and marketing of entertainment content. In the final term, students will undertake a final project, guided by tutors whilst gaining deeper knowledge of innovative professional practice delivered via case studies in leadership, strategic management and entrepreneurial release strategies.

Why LCCM?

• Study in the Heart of London’s cultural district in a vibrant community of successful staff and students
• Learn from tutors who actively work in the music industry
• Enjoy the best rehearsal spaces and production facilities in Central London
• Perform at and organise your own events in our dedicated 120-cap licensed venue
• Master a second instrument, explore new genres and learn techniques outside of your course with free additional classes
• Find new contacts at weekly networking opportunities with prominent industry figures
• Access the library, resources and additional support from our awarding body the University for the Creative Arts

Course Requirements

The MSc is intended primarily as a career development programme for current or future executives involved in the production, marketing and distribution of digital entertainment content. To benefit fully from the MSc you should:

• be a numerate, business-savvy and computer literate graduate with a bachelor's degree (2.2 minimum) or 4 years relevant sector experience and a Level 3+ qualification
• have English language competency equivalent to CEFR Level C1 (7.0 overall, 6.5 in each category). If English is not your first language
• be able to provide professional references if applying based on your professional experience