Master of Science in Marketing
Växjö, Sweden
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
SEK 220,000 *
STUDY FORMAT
On-Campus
* tuition fees for students outside EU/EES/Switzerland: 220,000 SEK total for the program
Student Session
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Introduction
The program offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with a specialization in marketing.
Degree
Master of Science or Master of Science in Business and Economics (120 credits) with specialization in Marketing (Main field of Study: Business Administration)
This is Linnaeus University
Linnaeus University is a modern, international university in the southeast of Sweden. We are located in two nature-loving cities, one by the Baltic sea and one surrounded by lakes in the greenest city in Europe. More facts about Linnaeus University:
- Founded in 2010 through a merger between Kalmar University and Växjö University;
- Located in Kalmar and Växjö;
- 44,000 enrolled students;
- 2,200 enrolled international students;
- 6th largest university in Sweden in terms of the number of students;
- 780 partner universities in more than 80 countries;
- 100-degree programs on the first-cycle level, 8 of them taught in English;
- 80-degree programs on the second cycle level, 35 of them taught in English.
Växjö
Roughly 15 minutes by bike from the city center, you will find Linnaeus University’s campus. It is like a small society with a university, student accommodation, and student life. Here you become part of a creative knowledge environment.
What will you come across on an excursion in Växjö – the city of contrasts? You will find good restaurants, a celebrated hockey team, and cozy cafés where you can enjoy a latte with lingonberry flavor. In Växjö, beautiful nature is always just around the corner; the city is surrounded by lakes and forests. Students like the combination of the city center and the active student life on campus. Your dream of the future starts here!
Career Opportunities
The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. With a master’s degree, your employability is likely to increase significantly, and after graduating you will have many different career opportunities. Today, some of our previous students work as, for instance, marketing specialists, marketing coordinators, and heads of communications. You can also work as a lecturer at a university and teach. Another possibility is to become a Ph.D. candidate and do research.
International opportunities
The language of tuition is English. In this way, you will become prepared not only for a career in Sweden but also for a career in international contexts. The program admits students from all over the world, which means that you will get international and multicultural experiences throughout the program.
Program Outcome
The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future. The courses in the program are relevant considering the needs of the labor market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have international thinking in their marketing activities.
Curriculum
The program starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology. During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master's program is concluded by a 30-credit degree project. The carefully selected courses provide you with the knowledge that will be helpful when you write the master thesis, and foster the skills needed to pursue your career goals.
Admissions
Student Testimonials
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.