MSc in Digital Marketing

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students with one-to-one contact with supervisors and lecturers.

Kaboompics .com / Pexels

What are the entry requirements?

All applicants are welcome and are considered on the basis of their prior learning or work experience to date.

What modules will I study?

• Title: Digital Marketing Strategy
  Credits: 10 Credits
• Title: Social Media and Information and Communications Technology Law
  Credits: 10 Credits
• Title: Data Interpretation & Web Analytics
  Credits: 10 Credits
• Title: Social Media Marketing and Digital Advertising
  Credits: 10 Credits
• Title: Managing Search Marketing
  Credits: 10 Credits
• Title: Digital Technology & Design
  Credits: 10 Credits
• Title: Dissertation
  Credits: 30 Credits
• Title: Digital Consultancy Project
  Credits: 30 Credits

What are the career prospects?

This programme would be of benefit to anyone interested in an executive-level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.