MBs in Marketing and Management Strategy

This programme is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Marketing and Management Strategy. The programme is preceded by a compulsory, one-week induction programme. This Masters Degree Programme builds the student’s practical marketing and management strategy skills through a combination of problem-based learning and direct contact with industry.

This programme is structured to maximise the students’ practice-based learning and involves extensive active student participation. To facilitate student activity, the programme employs a problem-based learning philosophy (PBL). This means that students are constantly challenged to apply learning and theory to real-world situations and to devise appropriate solutions. Furthermore, learners present projects and solutions to industry panels. The aim of the programme is to prepare students for the demands of marketing and management positions in a rapidly changing, knowledge-based economy. Participating companies also benefit from analysis and research assistance.

Lukas / Pexels

What are the entry requirements?

1. An honours degree in business management and/or marketing with a minimum award of Second Class Honour Grade 2
   Or

1. A primary degree business management and/or marketing OR an appropriate professional business qualification AND at least 2 years of relevant professional experience/responsibility.

1. An interview may form part of the selection process.

What modules will I study?

• Title: Integrated Marketing Communications (incl.New Media)
  Credits: 10 Credits

• Title: Financial Analysis for Management Decisions
  Credits: 10 Credits

• Title: Business Research Methods
  Credits: 10 Credits

• Title: Dissertation
  Credits: 20 Credits

• Title: Planning, Strategy and Innovation
  Credits: 20 Credits

• Title: Consumer Behaviour and Relationship Management
  Credits: 10 Credits

• Title: Branding and Product Management & Commercialisation
  Credits: 10 Credits

What are the career prospects?

This programme would be of benefit to anyone interested in an executive-level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.