Master in Branding and Brand Strategy
Barcelona, Spain
DURATION
9 Months
LANGUAGES
Spanish
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
The global management of a brand as its own entity is today a determining factor for its success. Brands speak, listen, feel and interact with their environment permanently.
Only those brands that are based on a correct brand strategy remain in solid market positions.
In the Master's in Branding and Brand Strategy we will talk about the construction of brands through their strategic management. We will work on how it should be perceived, committing and offering a unique identity and experience.
Data sheet
- Qualification: Master in Branding and Brand Strategy (awarded by the University of San Jorge)
- Credits: 60 ECTS
- Duration: 1 academic year
- Dates: October to July
- Spanish Language
- Mode: face-to-face
Gallery
Curriculum
Curriculum
The Master in Branding and Brand Strategy is structured in three large blocks with their respective projects.
Brand strategy
- Project: branding and strategy
- Branding and identity
- Brand strategy
- Creative concept of a brand
- The identity. Workshop
- The art of presentations. Workshop
- Photography. Workshop
Brand identity
- Project: communication and identity
- Languages of a brand. Naming and copy
- Identity typography
- Calligraphy and lettering. Workshop
- Printing specialty
Brand experience
- Final project: branding and corporate visual identity
- New formats and communication channels
- Design for digital media
- Packaging. Workshop
- Presentation and documentation for the client. Workshop
Program Outcome
goals
The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and their communication. The totally practical methodology will allow you to develop projects that respond to current market needs. Throughout the program you will develop the concepts, techniques and strategies that add personality to a brand, make it profitable and position it in a unique and harmonious way in its environment.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.