Máster en Branding y Estrategia de Marca
Barcelona, Spain
DURATION
9 Months
LANGUAGES
Spanish
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
La gestión global de una marca como entidad propia es hoy un factor determinante para su éxito. Las marcas hablan, escuchan, sienten e interactuan con su entorno permanentemente.
Únicamente aquellas marcas que se sustentan en una correcta estrategia de marca permanecen en posiciones sólidas de mercado.
En el Máster en Branding y Estrategia de Marca hablaremos de la construcción de marcas mediante su gestión estratégica. Trabajaremos en como debe ser percibida, comprometiéndose y ofreciendo una identidad y experiencia única.
Ficha técnica
- Titulación: Máster en Branding y Estrategia de Marca (otorgado por la universidad de San Jorge)
- Créditos: 60 ECTS
- Duració: 1 año académico
- Fechas: Octubre a julio
- Idioma: Español
- Moddalidad: presencial
Gallery
Curriculum
Curriculum
The Master in Branding and Brand Strategy is structured in three large blocks with their respective projects.
Brand strategy
- Project: branding and strategy
- Branding and identity
- Brand strategy
- Creative concept of a brand
- The identity. Workshop
- The art of presentations. Workshop
- Photography. Workshop
Brand identity
- Project: communication and identity
- Languages of a brand. Naming and copy
- Identity typography
- Calligraphy and lettering. Workshop
- Printing specialty
Brand experience
- Final project: branding and corporate visual identity
- New formats and communication channels
- Design for digital media
- Packaging. Workshop
- Presentation and documentation for the client. Workshop
Program Outcome
goals
The Master in Branding and Brand Strategy makes you a professional specialized in the creation of brands, their strategy and values, their graphic representation and their communication. The totally practical methodology will allow you to develop projects that respond to current market needs. Throughout the program you will develop the concepts, techniques and strategies that add personality to a brand, make it profitable and position it in a unique and harmonious way in its environment.