MS Marketing
Washington, USA
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Aug 2024
TUITION FEES
USD 2,000 / per credit **
STUDY FORMAT
On-Campus
* After June 15, 2024 Rolling Admissions for Domestic Applicants
** may be subject to change. Additional fees apply
Introduction
Want to launch or accelerate your marketing career?
The Masters in Marketing (MSMKTG) at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.
With countless branding and market research opportunities near our Washington, DC campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites, and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.
Get the real-world experience you need
The applied client project is the highlight of the program and is guaranteed to give you real-world experience.
You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.
The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The applied client project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.
Get The Experience That Matters
Site visits and professional speakers are also a core part of the MSMKTG program's curriculum.
You'll gain a broad overview of the field by visiting 8-10 different marketing companies, including advertising agencies, digital marketing, social media firms, and event marketing organizations.
Guest speakers offer students valuable professional insight and networking opportunities. Past speakers include marketing leaders from Uber, Google, and Rocket Fuel.
Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.
Admissions
Curriculum
Course Requirements
Introduction (3 credit hours)
- MKTG-632 Understanding the Marketplace and Consumer (3)
Core (15 credit hours)
- MKTG-641 Digital Advertising and Search Engine Marketing (1.5)
- MKTG-642 Managing Digital Brand Identities (1.5)
- MKTG-655 Entertainment Marketing (1.5)
- MKTG-661 Data-Driven Marketing and Customer Management (3)
- MKTG-763 Overview of Integrated Marketing Communications (1.5)
- MKTG-765 Brand Strategy (3)
- MKTG-767 Research for Marketing Decisions (3)
Capstone (6 credit hours)
- MKTG-688 Applied Client Project (3) (6 credit hours required)
Electives (6 credit hours)
Complete 6 credit hours from the following:
- MKTG-541 Sports Marketing Management (3)
- MKTG-551 Marketing for Social Change (3)
- MKTG-671 New Product Management (3)
- MKTG-696 Selected Topics: Non-Recurring (1-6)
American University offers students the opportunity to earn both undergraduate and graduate degrees through its combined bachelor's/master's programs. Advanced undergraduates admitted to a combined degree program that includes a master's degree from Kogod are eligible to take graduate-level courses and may apply up to 9 graduate credit hours earned as an undergraduate toward the requirements for both degrees.
Scholarships and Funding
Financial Aid
An AU education is affordable.
80%of incoming students receive aid. | $100Min financial aid awarded to undergraduates per year. | 24dedicated financial aid staff members. All incoming freshmen are assigned an individual counselor. |
Need-Based AidAwards go to students with demonstrated financial need. AU determines your need based on the information you provide on the required financial aid applications. | Merit-Based Aid (Scholarships)All students who apply to AU are considered for most merit awards, including Deans' and Presidential, on the basis of their admissions application. | Student EmploymentIncome from work-study jobs is to be used exclusively for educational purposes. Award amounts vary; hourly wages are determined by the employer and job category. |
Applying for Financial Aid
Forms to Complete
- Apply to AU
- Complete the FAFSA
- Complete the CSS Profile
What you will need
- Financial Aid School Codes (FAFSA 001434 and CSS Profile 5007)
- Parent and Student Federal Student Aid Identification
- Parent and Student Social Security Numbers
- Federal Tax Forms to include W2s, 1099, etc.
- Non-Custodial Parent Contact Information
Gallery
Career Opportunities
The Kogod Office of Career Engagement
The Office of Career Engagement empowers students and alumni to build meaningful relationships and careers. We provide the guidance, skills, and networking opportunities to turn aspirations into meaningful outcomes.
Students receive one-on-one guidance on relationship building, transitioning to new business jobs, crafting their resumes, and utilizing social media in their job searches. We also partner with employers to connect them with students and alumni who align with their professional needs.
The Office of Career Engagement helps build the path from a passion for success, helping students, alumni, and employers make informed and intentional career decisions.
| Job search | Internships | Other resources |
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Updates
The Kogod Office of Career Engagement will continue to support our students’ career development while maintaining their safety and well-being by moving our services online. To best provide access to our services and resources over the next few weeks, we will implement the following changes:
- All career advising appointments will be conducted virtually. Handshake appointment confirmations will contain a Zoom link for your meeting. If you have difficulty locating the Zoom link or scheduling an appointment, contact [email protected] for assistance.
- We are moving upcoming workshops online and will update the event details in Handshake accordingly.
- Our Employer Relations team continues to work with employers recruiting Kogod students. Handshake will be regularly updated with available job and internship opportunities, and we will continue to host information sessions, panels, and other recruiting-related events virtually.
We appreciate your understanding and patience as we work through this together. Please check Handshake frequently for updates on programming and opportunities. We encourage students to continue submitting applications and expanding and engaging their professional networks. If you need help adapting your career strategy or have any other questions or concerns, please email [email protected] or schedule an appointment on Handshake.
Student Testimonials
English Language Requirements
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