MA in Public Relations and Corporate Communications
Kingston upon Thames, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Request earliest startdate
TUITION FEES
GBP 10,900 / per year **
STUDY FORMAT
On-Campus
* there is no application deadline for postgraduate courses
** home full-time: £10,900 | international full-time: £16,600
Introduction
Why choose this course?
This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations.
Over the course of the programme, you will learn to:
- Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients from a multitude of different educational or cultural backgrounds.
- Understand the value and competitive advantage.
- Use the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.
- Understand best practices in relation to marketing communications in general and, more specifically, corporate and public communications.
- Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career.
Reasons to choose Kingston University
- Though in collaboration with the Chartered Institute of Public Relations (CIPR), the course features a bespoke programme of professional development. This will set you on the path to becoming an accredited CIPR practitioner.
- You will benefit from our connections with senior practitioners in the industry who share their expertise during guest lectures.
- Kingston Business School is one of only 5% of the world's business schools to be accredited by AACSB International.
- Free car parking at the Kingston Hill campus is available for students of this course. The campus can also be easily accessed by public transport. Halls accommodation is just a walk away from the classrooms.
Accreditation
Chartered Institute of Public Relations (CIPR)
Accredited by the Chartered Institute of Public Relations (CIPR): Through our unique collaboration with the CIPR, we have embedded a bespoke programme of professional development into the course structure. This will set you on the path to becoming an Accredited CIPR Practitioner, adding value to your CV and marking you out as an industry expert.
Gallery
Admissions
Curriculum
What you will study
With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.
Year 1
The Public Relations and Corporate Communications MA is made up of six core modules worth a total of 180 credits.
Core modules
- Managing Cross-Cultural and Internal Communications
- Marketing Communications
- Public Relations Strategy
- Market Research and Data Analysis
- Research Proposal and Dissertation
- Managing Corporate Social Responsibility and Sustainable Development
Year 2 (optional placement year)
The professional placement year is optional. It takes place after the full-time year. It allows students to do a 12-month work placement as part of their course. The work placement is an assessed part of the course and is therefore covered by a Student Route visa.
Core module
- Professional Placement
Please note
Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.
Embedded work-experience
Within the course, students are given the opportunity to gain real-life work experience. Recently, students worked on a live-client project with Rose Theatre Kingston. They were given their brief by the Theatre's Chief Executive. Then in a formal pitch process, the students presented their ideas to the team from the Theatre.
Program Tuition Fee
Career Opportunities
After you graduate
Recent alumni from our range of marketing postgraduate courses have taken numerous professional roles, including:
- Campaign manager at Conde Nast Publications;
- Business manager for North America at RHN;
- CEO at British Venezuelan Chamber of Commerce;
- Consultant at Marketability;
- Director at Matrix Data;
- European consumer insight manager at Unilever Bestfoods;
- Media planner at Mindshare Media Agency;
- Relationship marketing manager at Eurostar;
- Senior marketing manager at the AA;
- Strategic design consultant at Royal & Sun Alliance;
- UK advertising manager at HSBC; and
- Vice-President at City Group.
Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.