MSc Wine & Spirits Management
Bordeaux, France
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 21,500 / per year *
STUDY FORMAT
On-Campus
* early bird discount of 5% off tuition fees for any application completed before February 28th, 2025
Introduction
Objectives of the Wine & Spirits Programme
Wine and spirits are part of an ever-changing ecosystem, a fragmented, complex, yet fascinating industry. To understand the product and its marketplace, solid technical bases are necessary. Students also need to be able to assess the financial, economic, marketing and environmental issues, as well as trends, opportunities and constraints of the market. At KEDGE Wine School, we rely on an experienced education team that is well aware of the current issues of the market. We also have a broad research network and strong relationships with key market players, in Bordeaux and elsewhere, to pass on knowledge and develop analytical skills. In our specialised Master of Science (MSc), we work with some of the most famous figures of the wine and spirits industry to make sure that pedagogy goes hand in hand with expertise, and that our students are able to adapt to the changes of the sector. To shape future wine leaders, we are committed to excellence.
Highlights of the Wine & Spirits Management MSc
- Studying in the Heart of Bordeaux Vineyards
- Academic Excellence
- Robust Business Network
- International and Multicultural Programme
- Partnerships With Recognised Institutions
- Learning by Doing Approach
- Study Trip and Visits
- Specific Project
Admissions
Scholarships and Funding
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems.
This is why we have launched a financial support plan aimed specifically at helping international students:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 29
- Excellence scholarship based on merit
- Solidarity Scholarship, a grant on social criteria
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarship for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Welcome to France scholarship, for talented international students applying before April 10th
Curriculum
Short Track
Semester 1
- Wine economics
- Managing & negotiating with distributors
- Export strategy
- Financial analysis
- Wine & spirits law
- Knowledge of wine (WSET award in wines level 3)
Semester 2
- Supply chain & operations management
- Strategic management
- Entrepreneurship
- Knowledge of spirits
- Climate change and sustainable solutions
- Wine & spirits marketing
Additional Content
- Study Trips
- Vineyards Tours
- Final Dissertation
- International Internship
Degree Requirements & Assessment Methods
All degree requirements must be successfully completed. The awarding of the diploma will be confirmed by the examination board.
Evaluation methods may include a variety of approaches such as case studies, presentations, practical exercises, written tests, group projects, and oral assessments. These diverse methods allow for a comprehensive and in-depth evaluation of the skills and knowledge acquired.
Pathway Course
Semesters 1 & 2
- Strategic thinking
- Financial performance
- Data management
- Excel certification (TOSA)
- Business & ecological transition
- Business & social change
- Ecological challenge & organisational management
- Public speaking
- Visual communication & sustainable impakt
- Team management
- Business & sustainability
- Chat GPT leadership lab
- Coding skills
- Challenge Open Innovation: Consultancy mission on a real and current issue of a company
Pre-specialisation Courses
- Wine & spirits production
- World of wine & spirits
- Wine & hospitality business
Choice of Experience
- Internship in France or abroad
- Academic partnership
Program Outcome
Skills developed in the Wine & Spirits Management MSc
Technical, Managerial and Commercial
To enhance the employability of future graduates in the market, the courses specifically address the requirements of the wine and spirits sector. They cover key areas such as strategic marketing, major trends in marketing, sales and negotiation, economics, finance, law, entrepreneurship, strategic management, as well as real projects in the wine and spirits domain: a comprehensive preparation to excel in a demanding professional environment.
Product and Sector
- 60 hours of training to achieve level 3 of the prestigious WSET® certification in wines, through a dedicated pathway offered by Bordeaux WINE CAMPUS and its "from beginner to expert" programme
- A complementary specialisation in spirits
- In-depth exploration of the sector through visits to wine and spirits producers and merchants, participation in seminars, and a study trip to a European country producing wine or spirits.
Program Tuition Fee
Career Opportunities
In the dynamic world of wine and spirits, a wealth of career opportunities awaits those eager to explore this vibrant industry. From production to sales and management, the field offers diverse pathways for aspiring professionals.
Institutions like KEDGE Wine School offer tailored programmes to equip students with the skills and knowledge needed to thrive in this multifaceted domain. Specific training programmes cover a range of essential topics, from wine tasting to marketing strategies, preparing graduates for roles such as oenologists, cellar masters, sales managers, and brand ambassadors.
What sets the wine and spirits industry apart is its adaptability and room for innovation. Professionals have the flexibility to explore various career paths, from hospitality to production, leveraging their expertise and passion to make a meaningful impact. As the industry evolves, there's a growing need for visionary leaders who can drive change and foster sustainability. For those with a passion for viniculture and a thirst for innovation, the wine and spirits industry offers a rewarding and fulfilling career journey.
The Master of Science (MSc) in Wine & Spirits Management offers career opportunities in France and abroad, mainly in sales, marketing, communication, consulting and purchasing in the wine industry:
- Sales manager
- Export manager
- Import manager
- International development manager
- Sales & marketing director
- Consultant in wine and spirits business
- Wine tourism director
- Category manager
- Community manager