Visual Marketing Specialty
Mexico City, Mexico
DURATION
LANGUAGES
Spanish
PACE
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APPLICATION DEADLINE
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EARLIEST START DATE
Jul 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
Today Fashion brands face increasing competition, so it is necessary to optimize positioning strategies. In this sense, the efficient use of physical spaces within stores and exhibition venues becomes essential in the field of fashion and the clothing industry; visual marketing develops and applies practical knowledge related to the planning, design, and management of commercial spaces, emphasizing their aesthetics, symbols, manifestations and, above all, their perception in the eyes of the consumer.
Target
The Visual Marketing Specialty prepares professionals capable of creating and proposing commercial scenarios that stimulate the purchase of fashion products, based on generating solutions at the point of sale. It also develops window dressing and stores design projects in a creative and innovative way to improve brand communication in exhibition venues.