MA in
Master Management in International Marketing IU International University of Applied Sciences
Introduction
Make 2023 your year. Change your future with IU - apply and save up to 25%!
IU is always looking for new ways to help you combine high-quality education, accessible education, no matter your circumstances. You have the chance to get up to 25% off your on-campus studies! Join IU on one of their campuses in Bad Honnef or enjoy a major European city in Berlin. Their lectures still offer great flexibility, giving you a chance to work, socialize and explore a new continent while working towards your future.
Bachelor 180 ECTS - 25% discount
Master 60 ECTS - 19% discount
MBA 90 ECTS - 6% discount
Master 120 ECTS - 17% discount
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Your degree, your way:
We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. With IU you can study on campus, online or combine both and switch between the two. Our distance learning materials allow you to gain an accredited degree from wherever you are and work around your job or personal commitments.
Prefer to study on campus? Get your real-life university experience at one of our two campuses in Germany and network with people from all over the world.
Why IU?
- #1 University in Europe: Join Europe’s largest private University with more than 100,000 students
- Maximum Flexibility: Study on campus, online or switch between the two options. You choose where you want to study.
- Fully Accredited Degree: All our degrees benefit from German state accreditation and are internationally recognized in major jurisdictions such as the EU, US and UK
- Study at a 5-star rated University from QS: IU is the first German university that achieved a 5-star rating for Online Learning from QS
- International Focus, Practical Orientation: We focus on practical training and an international outlook which gives IU graduates a decisive advantage: 94% of our graduates have a job within six months of graduation and, after an average of two years on the job, 80% move into management. Plus, we work closely with big companies such as Lufthansa, Sixt, and EY to give you great opportunities and insights.
Your door to the business world
Looking to win the job of your dreams in Marketing? You might have outstanding technical marketing expertise but the thing to really set you apart from other candidates could be a master's degree in management and International Marketing. In such a creative, inspiring, and diverse field, it pays to demonstrate your business knowledge and your ability to manage people, time, and projects. The IU Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. With IU, you can study 100% online, on campus, or switch between both with our new flexible studies option.
Facts & Figures
| Degree: | Study model: | Duration: |
| Master of Arts (M.A.) | On-campus | 12 months |
| Intakes: | Tuition | Admission |
| April / July / October / January | from 649 EUR per month | Bachelor’s degree, proof of English language skills, Work Experience |
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Admissions
Curriculum
A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You will expand your knowledge in marketing and sales-related issues with a focus on international business management.
- Using practice-oriented concepts, you will obtain skills in planning, implementation, and control as well as international market launch and cultivation strategies.
| 1st semester | 2nd semester |
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Rankings
Accreditation and Rankings and Memberships
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Accredited. IU International University of Applied Sciences has received system accreditation from EQAR, FIBAA, the German Accreditation Council, the German Council of Science and Humanities, and WES Canada. This means their courses, faculty and teaching material all match the rigorous standards that have been set for them and they can now accredit their own programmes. |
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Cambridge Assessment International Education / High School Diploma Study Pathway. IU is the first online university partner of Cambridge International's high school diploma pathway. By working with Cambridge, IU offers students a special chance to finish their high school diploma while studying for a bachelor's degree. Since they are required for your bachelor's degree, these high school diploma courses are free of charge. The Study Pathway is a unique 12 months course with a 150-hour workload which you take alongside your bachelor courses. The Pathway concludes with an exam that can be retaken an infinite number of times. |
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Award-Winning. In the current CHE ranking (2020-2022), IU tops the Business Administration field in categories of "General Study Conditions," "Contact with Lecturers," "Study Programmes Offered," "Examinations," "Study Organisation," and "Practical Orientation," winning a total of six out of 25 categories and achieving more top category rankings than any of the more than 300 institutions. IU received a 5-star rating for online learning and a score of 99 out of 100 in the QS, Quacquarelli Symonds, Stars Report, making it the first German university to receive such a ranking. It was also given the FIBAA Premium Seal for Digital Excellence and has excelled in 15 out of 23 criteria, including categories like Future Orientation, Knowledge Management, Quality Assurance of Teaching, and retaining the rating for the next five years. It is the only training provider to get the DtGV's Service Award 2022 from the German Society for Consumer Studies given that it has a dedicated academic staff and trained study coaches who ensure that students are supported throughout their studies. |
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Connected. IU is a member of the Business Graduate’s Association, Online Learning Consortium, AASCB, and UNESCO's Global Education Coalition. These memberships give them connections to other institutions, companies, and NGOs as well as top-tier degree programmes and lifelong learning development courses. By leveraging cutting-edge technology, IU helps students in need to continue their education and pursue lifelong learning. |
Program Outcome
Two Degrees, Double the Advantage
IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or travelling.
Program Tuition Fee
Career Opportunities
Career Possibilities
As a marketing expert, you can analyze brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities, and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.
Explore your options
The huge corporate demand for globally-oriented executives and IU’s excellent reputation in academia and industry gives IU graduates huge leverage for a successful career, whether in their country of origin, in Germany, or one of 25 Schengen countries covered by a post-study work permit.