Master Marketing-Sales

Organization of the Master

The Master takes place over two years with common core lessons and specialization through 6 courses.

• Master 1: 300 hours of common core + 150 hours of coursework
• Master 2: 150 hours of common core + 300 hours of coursework

Possible routes

• International Communications

Develop and manage the communication and marketing of your company internationally

Embrace an international or international-related career by managing communication projects for the advertiser or in an agency.

The key points:

• A first year of Master's degree with an academic semester at ISTC followed by 6 months of internship
• A second year of Master's degree - two possibilities

From intercultural management to global strategy through crisis communication, this course is only offered as an initial route.

Registration fees at partner universities are included in ISTC tuition fees

• Brand Territory

Design and deploy effective branded content strategies
Combining communication, public relations and marketing, you build a brand territory from both a “market” point of view and an “image” point of view. You develop effective and relevant content strategies in an omnichannel environment with the aim of engaging your community

The key points:

• Audit and evaluate the strength of your brand in terms of notoriety and power
• Build a brand territory and manage a brand content strategy
• Create original content with high added value
• Engage your community through this content

Story-telling, strategic copy, editorial strategy, digital design, content production, social media, influence and PR… Tools and approaches closely linked to communication, public relations and marketing.

The “Brand Territory” course is offered alternately, as part of an apprenticeship contract, over a period of 3 weeks in the company and one week at the ISTC .

• Responsible Communication And CSR

Lead projects with high social, ecological and human value within committed companies or organizations As a change manager, you engage the company and its employees in a process of social, environmental and financial sustainability, and you support the teams towards more eco-responsible practices.

The key points:

• Master the issues and pillars of CSR to integrate them into the strategy of your company or organization
• Understanding the societal issues of the ecological transition to create these new imaginations and new propositions of responsible values
• Master ethical codes and regulations
• Mobilize eco-design in internal and external communication on actions undertaken

Standards linked to sustainable development, new societal models, responsible business models, project management or even innovative approaches to responsible communication: this course combines the search for meaning and project management.

The “Responsible Communication and CSR” course is offered on a work-study basis, as part of an apprenticeship contract, over a period of 3 weeks in a company and one week at ISTC

• E-commerce and Data Marketing

Define an e-commerce strategy and manage its deployment You effectively combine the levers of acquisition, conversion and loyalty in a cross-channel dynamic. Your leitmotif: improve the performance of your e-commerce site using data.

The key points:

• Build an e-commerce strategy by integrating all digital channels
• Design an e-commerce interface and make your offer attractive
• Legally secure your digital applications
• Develop data marketing strategies

Data marketing e-CRM, inbound marketing, UX design, CRM, e-commerce and m-commerce… This course prepares you for managing projects oriented towards commerce and e-commerce and customer relations.

The “E-commerce and data marketing” course is offered on a work-study basis, as part of an apprenticeship contract, over a period of 3 weeks in a company and one week at ISTC .

• Client experience

Rethink the customer journey and create a memorable customer experience Understand the contexts, acquire the reflexes, methods and concrete practices to meet the challenges of winning and retaining customers by offering a quality omnichannel customer experience! Become a Customer success manager.

The key points:

• Consolidate your customer knowledge and mobilize the levers of relationship marketing
• Define and implement effective customer journeys
• Design omnichannel loyalty strategies and run programs
• Measuring program effectiveness

Collection and analysis of customer journeys, qualitative and quantitative analysis of data, implementation of customer events... Real interface work between product managers, stores, web and brand departments to guarantee customer satisfaction.

The “Customer Experience” course is offered on a work-study basis, as part of an apprenticeship contract, over a period of 3 weeks in the company and one week at ISTC .

• entrepreneurship

Become a creator of your activity or business during your ISTC Master. Training built in partnership with the national Pépite network. You benefit from the official status of student-entrepreneur.

The key points:

• Develop your entrepreneurial spirit
• Develop your entrepreneurial skills
• Develop your entrepreneurial project

Support for the creation or development of your own business with the support of experts, mentors and a territorial network… The “Entrepreneurship” course is offered on a classic or work-study basis (as part of an employment contract). apprenticeship, over a period of 3 weeks in the company and one week at ISTC ).

At the end of this Master's degree, whatever path you choose, you will be responsible for:

• the construction of the marketing and communication strategy of the entity which employs you
• the design and management of the marketing and communication action plan
• the definition and promotion of a brand territory
• the management of a team and its projects in a spirit of participatory and agile innovation

Examples of professions: Director of Communications, Web Marketing Manager, Customer Director, Director of Business Improvement...