Digital marketing

Goals

The Master in Digital Marketing intends to introduce an element of innovation in small companies, where activities related to marketing are usually in a single department and the person in charge directs all the activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, with technicians and intermediate managers for each of the product and/or service segments, or even for each of the marketing areas. The product and/or brand manager are examples of this type of professional and result from the specialization of marketing.

These professionals must be people with strong analysis, organization and leadership skills, and must be able to develop and execute global marketing strategies, at a digital level. These are people who have to contact a wide range of people (internal and external to the company), know how to work in a team, have excellent communication skills (oral and written). In addition, their functions require them to be knowledgeable about the environment that surrounds them (economy, competition, consumption habits, trends, technological innovations, etc.) companies' sales.

Professional Opportunities

• e-marketing, e-business and e-commerce consultancy;
• Planning, management and mediation of results of Digital Marketing actions;
• Implementation of e-commerce systems;
• Creation of communication pieces for printing on paper and for publication on the Internet;
• Development of Interactive Contents for CD-ROM / DVDs and for mobile communication equipment;
• Capture and editing of digital audio and video;
• Implementation and management of CRM systems.