Dual Master's Program in International Marketing in a Digital Environment |International Marketing & Sales Management /

Objectives and Skills

Objectives of the Degree

The Dual Master Program in International Marketing in a Digital Environment / International Marketing and Sales Management is a one-year full-time official Master (i.e. officially recognized by the Spanish government), operating within the European Higher Education Area (EHEA).

The objective of this program is to provide specialized knowledge in the area of Marketing. It is aimed at students holding a university bachelor's degree, with no/limited working experience. It combines academic knowledge and applied an understanding of a different area of Marketing, preparing students to work in this file, which offers excellent employment opportunities in different sectors. Students will acquire skills and develop competencies useful to develop a career in marketing and achieve top management positions in the future.

Particular emphasis is given to digital and international marketing and sales management, with a view that students need to understand how companies can successfully integrate digital marketing in international contexts, which present specific cultural differences and consumer habits.

Quality and Accreditations

IQS maintains a strong commitment to educational quality and has established several processes to ensure constant improvement; the Quality Commission of IQS School of Management is one such measure.

The Master in International Marketing and Sales Management is an official Master’s course and is accredited by the Catalan University Quality Assurance Agency (AQU Catalunya).

Additionally, the IQS School of Management has developed a quality audit system called the Internal Quality Guarantee System (SGIQ in its abbreviation in Catalan), which was awarded a positive evaluation on 13 December 2012 by AQU Catalunya.

IQS is an institution accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the leading international accreditation network for business and accounting schools. The Degree, Master, and Doctorate studies at the IQS School of Management have all been awarded accreditation and enjoy international recognition.

Objectives and Competencies

• Develop strategic thinking behind the selection and entry of new markets.
• Take appropriate decisions according to changes in the external environment and market opportunities.
• Develop effective digital marketing strategies.
• Apply principles of international brand management.
• Create products specifically designed for international markets.
• Optimize the quality and contents of web pages, social media, and online communities.
• Implement digital strategies and promotional campaigns through mobile devices and social media.
• Plan integrated omnichannel distribution strategies.
• Understand the selling process in B2B international contexts.
• Organize and coordinate international sales management teams.

Relation with the Company

100% Internships

All students perform compulsory internships in companies.

+ 200 Companies

Collaboration with the Professional Careers Department.

Additional Data

• 22.389 m2
• 100% in English
• + 1.300.000€ In scholarships

Completion Requirements

Students must have earned all the credits undertaken in order to obtain a master's degree.

During the academic year, students will normally have two opportunities to pass exams: in January and in July – for the first semester subjects – and in June and in July – for the second semester subjects, or for subjects that last two consecutive semesters.

If a student does not pass an exam on the second attempt, two additional opportunities will be allowed. In the event that the student still has not obtained a pass in the subject, they can apply to the Permanent Committee of the Academic Board for a final opportunity to take the exam, justifying their position. The Permanent Committee of the Academic Board will examine the student's case and may complement this information by consulting the master's coordinator. If a student does not obtain a pass after having been granted an extra opportunity to take the exam, they will have to abandon the master's program.

Curriculum

This Master provides particularly relevant subjects for students specializing in the area of marketing. The Double Master Degree: Master in International Marketing in a Digital Environment / Master in International & Sales Management curriculum covers 69 ECTS credits. The program begins in October and ends in June.

The subjects offered as part of the Master in International Marketing in a Digital Environment / Master in International & Sales Management are as follows:

Master in International Marketing in a Digital Environment / Master in International Marketing & Sales Management

Compulsory courses (1st and 2nd semesters)

• Electives courses (2nd semester)
• Master Thesis / Final Project (annual)
• Compulsory courses Master in International Marketing & Sales Management

Master in International Marketing in a Digital Environment*

Module: International Marketing Management

• International Marketing Strategy
• International Marketing Management Simulation
• International Brand Management
• International Product Development
• Global Retail Management

* Official Master Degree
**Students can select 12 ECTS of elective courses

Master in International Marketing in a Digital Environment*

Module: Marketing Research & Business Intelligence

• Advanced Market Research
• Marketing Data Intelligence
• Quantitative Methods
• Qualitative Methods

* Official Master Degree
**Students can select 12 ECTS of elective courses

Master in International Marketing in a Digital Environment*

Module: Digital Marketing

• Digital Marketing Strategies
• Social Media Management
• Mobile Marketing Applications
• Digital Marketing Communications

* Official Master Degree

Master in International Marketing in a Digital Environment*

Final Project (Master Thesis) & Internship

• Final Project (Master Thesis)
• Internship

* Official Master Degree
**Students can select 12 ECTS of elective courses

Master in International Marketing & Sales Management ***

Module: Sales Management

• Selling Techniques for Business Clients
• International Sales Management

***Master degree awarded by the Universitat Ramon Llull

Internships

An internship in a company is an optional subject with 6 ECTS credits. Internships last a minimum of 300 hours and the conditions are negotiated beforehand to ensure they are appropriate and are fully compatible with class hours. They are organized by IQS School of Management. At the beginning of the Master's Degree, the head of the Professional Careers Department informs the students of the procedure to follow in order to pursue an internship.

Learning Outcomes, Skills, and Competencies

The Dual Master program in International Marketing in a Digital Environment / International Marketing and Sales Management will enable students to acquire knowledge, skills, and competencies, focusing in particular on international and digital marketing, as follow:

• Develop strategic thinking behind the selection and entry of new markets
• Take appropriate decisions according to changes in the external environment and market opportunities
• Apply principles of international brand management
• Create products specifically designed for international markets
• Optimize the quality and contents of web pages, social media, and online communities
• Develop effective digital marketing strategies
• Implement digital strategies and promotional campaigns through mobile devices and social media
• Plan integrated omnichannel distribution strategies
• Understand the selling process in B2B international contexts
• Organize and coordinate international sales management teams

While learning and applying new concepts, students will also acquire a set of competencies and transferable skills which are essentials to successfully enter and professionally operate in international and digital marketing contexts:

• Team management
• Integration of Information Technologies
• International vision
• Anticipating and managing change
• Customer orientation
• Corporate, ethical, and environmental responsibility

Job Opportunities

The Double Master’s Program in International Marketing in a Digital Environment / International Marketing & Sales Management has a dual focus:

1. Strong professional orientation for students wishing to gain the skills required for becoming a marketing professional in a company operating in international markets, or for entrepreneurs who are looking to start their own companies.
2. A research focus for students that wish to go on to write a doctorate thesis(in which case they will need to complete 12 research ECTS as specified in the optional subjects) to be awarded the title of doctor from the Ph.D. program of IQS School of Management.

This master's will prepare you to take on professional roles such as Product/Brand Manager, Account Manager, Category Manager, Social Media Specialist, Market Researcher, Marketing Analyst, Consultor, Sales Executive, in addition to many other opportunities related to the subject.

Additionally, once you have finished your master's program and are a Master in International Marketing and Sales Management, IQS School of Management will provide you with access to its Job Opportunities service managed by the Faculty job center.