Master in Marketing Management

The Master in Marketing Management prepares the student to respond to the business ecosystem in a 4.0 era, through the development of research skills and the application of the fundamentals of Marketing to the reality of organizations. This learning takes place in an environment strongly linked to companies.

Main benefits

• Application of Marketing knowledge in solving real cases, in partnership with national and international companies.
• Use of Management and Marketing simulators, in order to solve problems and make decisions.
• Focus on developing business research and marketing skills.
• Encouraging participation in national and international university contests, such as L'Oreal Brandstorm, EDP University Challenge, Junior Achievement and Google Online Marketing Challenge
• Visiting companies and classes taught by professionals in the business environment are a common practice throughout the program.
• Seminars on topical topics in Marketing given by specialists and market professionals.
• Highly qualified faculty, composed of doctoral professors and specialists in the field of marketing management, with close ties and with successful experiences in the corporate world.
• Employability workshops and development of a personal communication and media training plan.

Companies

Most curricular units are based on solving a marketing case of national or international companies.

It is a unique opportunity to put into practice, in a real context, the theoretical foundations acquired in the classroom.

In the last editions of the Masters, students had the opportunity to work with institutions such as: Accenture, Chicco, Concentra, DHL, Aga Khan Foundation, Havaianas, Kidzania, Leroy Merlin, Melissa, McDonald's, Compal Veggie, MAAT, Oracle, SMEG, Toys R Us, Wonderland Lisboa, among other renowned brands.

Study plan - Master's in Marketing Management Porto and Master's in Marketing Management - Lisbon

1st Semester

• Strategic marketing
• Marketing Management Simulator
• Investment Project Management
• Business Law
• Leadership and Negotiation

2nd Semester

• Relational Marketing
• Consumer Economics
• Decision Analysis and Support Systems
• Project Design

3rd Semester

• Optional 1
• Optional 2
• Dissertation / Professional Project / Professional Internship
• Service Management (optional)
• Branding (optional)
• Commercial and Sales Management (optional)
• Consumption (optional)
• New Marketing Trends (optional)

4th Semester

• Dissertation / Professional Project / Professional Internship

Companies - Master's in Marketing Management Porto

Around 85% of the curricular units are based on the resolution of real business projects from national or international companies

This is a unique opportunity to put into practice, in a real context, the knowledge acquired in the classroom.

The Master's in Marketing Management provides you with advanced knowledge and strategic skills to enhance your career in several areas:

• Marketing Manager
• Marketing analyst
• Category Manager
• Marketing Consulting
• Commercial Team Manager
• Customer Relationship Manager
• Customer Success Analyst
• Customer Engagement Analyst
• Sales Analyst
• Market Research Analyst
• Business Development Analyst
• Brand Analyst, Data Analyst.

Companies - Master's Degree in Marketing Management - Lisbon

Around 85% of the curricular units are based on solving a marketing case for national or international companies.

This is a unique opportunity to put into practice, in a real context, the knowledge acquired in the classroom.

In the last editions of the Master's degree, students had the opportunity to work with institutions such as: Fundação Oceano Azul, Starbucks, Havaianas, Leroy Merlin, McDonald's, IKEA, Casa da Música, Porsche, Ambar, Centro Hospitalar do Porto, Douro Azul, SONAE MO, Aveleda, Farfetch, MDS Seguros, among other renowned brands.

The Master's in Marketing Management provides you with advanced knowledge and strategic skills to enhance your career in several areas:

• Marketing Manager
• Marketing analyst
• Category Manager
• Marketing Consulting
• Commercial Team Manager
• Customer Relationship Manager
• Customer Success Analyst
• Customer Engagement Analyst
• Sales Analyst
• Market Research Analyst
• Business Development Analyst
• Brand Analyst, Data Analyst.