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IPAM Master in Marketing and Technology
IPAM

Master in Marketing and Technology

1 Years

Portuguese

Full time

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Distance Learning, On-Campus

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Introduction

The Master's in Marketing and Technology is the first one-year master's degree in Portugal, aimed at professionals with more than five years of experience, who are positioned at the intersection of marketing and technology.

Through an immersive and disruptive learning model, professionals will have privileged and specialized access to the best practices and the most innovative things being done in companies at the confluence of marketing and technology, developing advanced digital and technological skills allowing them to accelerate your career and lead the future of business.

With a highly specialized faculty and closely linked to the business market, this Master's degree aims to specialize professionals with advanced strategic and analytical skills, as well as a deep understanding of the effects and potential of technology on markets and the way in which it can boost the competitiveness of organizations and businesses.

Why the Master in Marketing and Technology?

Development of unique skills

Professionals will have privileged and specialized access to best practices and the most innovative work being done at the confluence of marketing and technology, developing advanced digital and technological skills allowing them to accelerate their career and lead the future of business.

Technology-driven approach

Development of a technology-driven approach to marketing, allowing professionals to deepen skills to create strategies and actions that bring value to businesses and boost the competitiveness of organizations, leveraging technological solutions suited to the efficient use of data.

Learning from leading professionals

Highly qualified teaching staff with close links to the business market, allowing disruptive learning based on best market practices.

Obtaining a Master's degree in 1 Year

Obtaining a master's degree in a period of one year, through the development of a Professional Project that will focus on a real business problem.

Evolution of the sophistication of analysis, reflection and action

Through the co-creation of knowledge in the context of the experiences and ambitions of all course participants.

Calendar suitable for professionals

Class calendar suitable for professionals. Intensive and temporally concentrated sessions: classes once a month (Thursday evening, Friday and Saturday all day).

Certification and accreditation

Approved by A3ES on 05/19/2022

R/A -Cr 61/2022, of 04/21/2023.

Order No. 6015/2023, of May 29, 2023, II Series No. 103 DR

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