Master in Communication and Digital Marketing
Madrid, Spain
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 3,950
STUDY FORMAT
On-Campus
Introduction
This Master combines the most common tools in organizational communication with the most common techniques used in digital marketing.
Digital communication management is an increasingly important element in organizations. The first approach of a potential client or new user of a company is carried out through the Internet and for this reason the image that must be transmitted from this support must be in accordance with the objectives of the entity.
Likewise, digital marketing is an opportunity for SMEs or professionals to compete with greater equal opportunities against large organizations. In this sense, a good digital communication professional will know how to optimize the available resources.
If you come from outside the European Union, the Seneca Institute helps you obtain your study visa.
Students who have not worked in the area of Communication can opt for an internship period in Spain.
Discover the experience of studying our exclusive Master in Communication and Digital Marketing in Madrid. This program merges traditional organizational communication tools with the latest digital marketing techniques and turns you into a high-value professional.
In today's world, digital communication management has become a fundamental pillar for any organization. Your online presence is the first impression that a potential client or user will have of your company. Therefore, it is essential that you transmit an image in accordance with your objectives from this medium.
Additionally, digital marketing opens up a world of opportunities for small and medium-sized businesses, as well as independent professionals. In this program, you will learn to make the most of your available resources and compete on equal terms with large corporations.
This program combines training from our virtual campus with attendance at in-person classes in Madrid, which are taught by various professionals with extensive experience in the field of Communication and Marketing.
If you do not have experience in the field of communication or marketing, you have the option of doing internships through our Job Board.
At the Seneca Institute, we are committed to your success. Our Master in Digital Communication and Marketing gives you the tools and knowledge necessary to stand out in a digitally competitive world. Join us and take control of your future!
Curriculum
- Introducción a la Comunicación
- El Plan de Comunicación
- Comunicación Empresarial
- Comunicación Institucional
- Creación y Gestión de Marca
- Comunicación de Crisis
- Redes Sociales
- Diseño web
- Community Manager y Web 2.0
- Content Marketing
Positioning. SEO - Publicidad en Internet. SEM
- Comercio electrónico
Otros (en total 21 Módulos)
The study of the program is carried out through the Virtual Campus, where the training content is found and is complemented with videoconferences and face-to-face classes in the classrooms of the Seneca Institute in Madrid. Students have a team of teacher-tutors who will guide and guide them throughout the entire study period.
Program Outcome
Este Máster Profesional, homologable con el Espacio Europeo de Educación Superior (EEES), tiene título universitario otorgado por la Universidad Católica de Murcia, UCAM, acompañado de 60 créditos ECTS (European Credit Transfer System).
Program Tuition Fee
Ideal Students
Titulados universitarios de cualquier área que deseen adquirir esta especialización para trabajar tanto en entornos públicos como privados.
Profesionales que, aun sin tener una titulación universitaria, cuente con una experiencia de al menos cuatro años en áreas afines y que desee complementar o ampliar sus conocimientos en esta materia, o recualificarse adquiriendo esta especialización.
Career Opportunities
- Departamentos de Comunicación Empresarial o Institucional
- Agencias de Comunicación e Imagen, Agencias de Publicidad, Agencias de Marketing Digital
- Community Manager en cualquier tipo de organización
- Autoempleo: creando su propia Agencia de Comunicación y Marketing Digital