MSc in International Marketing

• Branding and Advertising,
• Customer Strategy,
• International Marketing,
• Salesforce Management,
• International Business Negotiation,
• Strategic Decisions in International trade,
• Doing Business in Emerging Markets,
• Big Data and Business Intelligence,
• International Business Law,
• Learning Business by Doing Business – Markstrat

"Gastronomy and Art de vivre" with Lenôtre

France, well-known worldwide for its gastronomic culture, is facing an increasingly mature gastronomy industry and a highly competitive gastronomy market. Self-upgrading for restaurant brand managers and leaders is the only way forward. ISC Paris and the prestigious French culinary school Lenôtre have partnered to create a high-end dual-discipline training program tailored for talent in gastronomy management. This program combines professional technical training with business theory courses to help you develop a comprehensive business mindset in the restaurant industry. Upon successful completion, you can obtain a French master’s degree.

Program Focuses on: International Marketing

• Event Communication and Press Relations,
• Strategic Management,
• Luxury Hospitality Strategy Management,
• Wine Gastronomy,
• Big Data Analytics for the Hospitality and Restaurant,
• Gastronomic Culture French art of Living,
• Gastronomic History,

On completion of this training program, you’ll be able to develop real expertise in marketing. You’ll be able to occupy managerial positions with high levels of responsibility and participate in the company’s development. Open to the world, you’ll be able to evolve in international markets. As a strategist and manager, you’ll be able to steer business and supervise teams.

Your Versatility and fluency in English will enable you to work in the following areas:

• Foodie Content Media
• Restaurant Manager
• Culinary Advisor
• Fine Dining Restaurant Owner

• This program allows students to explore and develop an understanding of the application of business theory, legal questions, and management strategies in an international context related to the current world situation.
• Students will learn to manage the complexity of cultural questions that affect business relationships beyond international borders.

As a graduate of this program, you will be able to develop true marketing expertise. You will be prepared for a high-responsibility management role, and for participating in corporate development. You will also develop an international outlook focused on international markets. As a strategist and manager, you will be able to direct business activities and supervise a team. Your broad skill set and mastery of English will allow you to work as a:

• International Business Developer
• Customer Relationship Manager
• Marketing Specialist
• Product Manager
• Brand Manager