Masters of Philosophy (Mphil) in Marketing IMM Graduate School of Marketing

Our Master of Philosophy in Marketing Programme is an IMM Graduate School Qualification on NQF level 9 and is quality assured by the South African Council on Higher Education. You can complete this qualification in a minimum of 18 months, but if life gets in the way, you have 3 years to wrap it up.

Marketing is all about knowing your customer and making sure that all their product and service needs are met. The goal of our Master’s programme is to equip you with specialist knowledge of various research methodologies and to expose you to advanced marketing models and theories in a very practical way. By the end of the programme, you will be competent in designing and implementing research strategies for collecting, processing and managing information in order to produce significant marketing insights and you will have had the opportunity to add to the body of academic knowledge in a specialist marketing area.