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IMC Krems University of Applied Sciences Master Marketing
IMC Krems University of Applied Sciences

Master Marketing

Krems an der Donau, Austria

4 Semesters


Full time

Request application deadline *

Sep 2024

EUR 6,900 / per semester **


* admission deadline for international non-EU students: 15th April of the respective year

** for non-EU citizens| tuition fees of EUR citizens: 363.36 per semester


Turn into a marketing communication expert

Marketing management refers to the planning, coordination, and monitoring of all corporate activities geared towards meeting customers’ current and future needs. This demands a detailed understanding of consumer behaviour, various marketing tools, as well as creative approaches to developing products and services. Innovative marketing strategies are the key to a company’s success, especially in the tourism, fashion, lifestyle and retail sectors.

You learn how to plan, execute and evaluate marketing activities, with a strong focus on business practice. Core topics include strategic and brand management, digital marketing, communication skills and market research. Additionally, you acquire practical expertise in web design and storytelling, while specialist courses in communication give you the tools you need to handle presentations and management situations.

At a glance

  • Duration: 2 years/ 4 semesters (120 ECTS)
  • Format: Full-time
  • Language of instruction: English
  • Academic degree: Master of Arts in Business (MA)
  • Intake: annually, every year in October

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