Master in Digital Marketing & Analytics

Who is this program for?

For individuals who

...are committed to staying ahead of the curve. They are passionate about learning how digital tools and platforms work to improve marketing strategies and understand the important role of performance analytics in any successful digital marketing campaign.

looking for

...a program that will guide them to master digital platforms and design integrated omnichannel marketing strategies, developing an in-demand and innovative skill set. After the program, students may work in roles such as Digital Consultant Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, or Customer Analytics Specialist.

Brands, products, services, and organizations have become customer-centric; the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing and Analytics front and center, where marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing, intelligently, for a digital world.

The Master in Digital Marketing & Analytics is a 10-month program, taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing and performance analytics professionals face today into the classroom. You will also develop project management, campaign analytics, and performance management, team building, and communication skills.

This program also has an optional Global Immersion Week: an international study trip where students from our five full-time master’s degree programs in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives and peers and explore new cultures.

The Master in Digital Marketing & Analytics is taught by industry experts and designed to bring today’s digital marketing challenges to the classroom. Broken into three terms, you’ll gain insights and valuable skills in four key areas:

Strategic Marketing

You will gain a holistic understanding of the latest strategies and methodologies used in marketing.

Digital Marketing Tools

This key area will introduce you to the cutting-edge platforms and tools used in digital marketing.

Analytics, Tech, and Data

Today’s customer-driven market requires data, insight, and strategies to create a seamless customer experience.

Professional Power Skills

Strong communication and critical thinking skills are the difference between average and extraordinary. You will develop in-demand skills in digital visualization and tech for marketing, project management, communication, and team leadership to boost your employability.

The Master in Digital Marketing & Analytics program kicks off with online pre-programs, ensuring that you’re fully prepared for what’s to come. These pre-programs will bring you up to speed on the technical knowledge and abilities necessary to be truly successful throughout the program and beyond. From Excel and budgeting to quantitative methods and lectures, the pre-programs are designed to help students begin the program at the same level as their peers, enhancing class discussions and team projects.

The first term equips students with the basics of customer-centric marketing, including the knowledge of today’s most-used technologies and data and communications tools.

The second term further develops the marketing foundations laid in the previous term. In this term, students will deep dive into the tools and techniques of tomorrow’s marketing world, in order to fully develop the skills needed to create quality content, strategize effectively and confidently lead teams. The third term addresses the fundamentals of digital marketing, with a focus on innovation and changes in today’s market. You will learn to utilize a range of tools and techniques to stay up-to-date with the intriguing world of digital marketing.

Working in a team environment, you and your peers will develop a marketing plan for a real company based on a real-world case. This will be considered your final master’s project, in which you take on board all of your knowledge from the program and put into practice the skills you have honed. In the past years, we have collaborated with The Coca-Cola Company and IKEA.

This program will prepare you for the constantly evolving, fast-paced world of digital marketing and performance analytics. Career opportunities in digital marketing and analytics are growing exponentially as consumers spend more and more time online. For example, according to Statista, US adults’ average daily time on social media and watching digital video content has almost doubled in the last five years, reaching 135 minutes and 75 minutes, respectively.

You will become the expert that companies need to keep up with consumers’ new and changing ways of interacting with the world.

Find endless opportunities in consumer goods multinationals, tech companies, and marketing agencies, or even in music and entertainment, politics, NGOs, and sports teams.

Here are some positions our students can achieve after the program:

• Product Manager
• Customer Relationship Manager (CRM)
• Digital Consultant
• Digital Marketing Analyst
• Audience Specialist
• Digital Media Manager
• Brand Manager
• Content Strategy Manager
• Performance Marketing Manager
• Performance Marketing Manager
• Marketing Manager
• Customer Analytics Specialist
• Seo/Sem Specialist