Master in Digital Business & Innovation

The evolution to digital started long ago. Now companies are making the switch to keep up. Digital disruption has opened doors for innovative thinkers who are passionate about new tech. Businesses in sectors from healthcare to media to energy and manufacturing are looking for biz-tech transformers to help them stay current and stay in business. When you graduate a digital transformation expert, the opportunities will be waiting.

Where do you see yourself in a few years? What role will you play in the digital revolution? In today’s digital-focused business environment, graduates of the Master in Digital Business & Innovation are highly desired, and ready to take on the most exciting challenges.

Here are some positions our students can achieve after the program:

• Growth Hacker
• International Business Development Manager
• Media Intelligence Consultant
• Innovation Strategist
• Tech Strategist
• Tech Consultant
• Digital Innovation Manager
• Business Intelligence Manager

At IE Business School, we’ve knocked down the silos between business and tech. We believe that anyone who wants to be part of building the digital future of business needs to spend time in the trenches getting a good, solid grounding in digital knowledge and skills – in digital platforms and ecosystems, AI, IoT, blockchain, robotics... in all the key technologies that are changing what it means to do business. And beyond fluency in the tech itself, the successful business transformer must also learn how these digital technologies can be used to drive innovation and transform any business -- function by function, in any sector.

This master's is designed for students driven to become digital business transformers. Whether your background is in business, social and natural sciences, engineering, or mathematics, you come out of this program as a leader in technology strategy, digital transformation, and tech-based innovation. Numbers and analytics shouldn’t scare you, but the most important prerequisites for success in the program are an innovative way of thinking and the drive to become a master in digital business technology.

This program will allow you to:

1. Get an overview of the possibilities that the internet and the digital ecosystem offer for the creation or evolution of any type of enterprise (new technologies and digital business models).
2. Understand the evolution that the market and the offline/online consumer have experienced, with the end user and the strategic development of the digital go-to-market plan playing a much more relevant role in all areas: marketing, sales, and back-/front-office operations.
3. Zoom in on available digital technologies: understanding and application of new technologies in business and in the go-to-market plan of new digital business models, services, and products. Deep dive into the understanding and application of disruptive technologies such as Industry 4.0, blockchain, artificial intelligence, and machine learning.
4. Use different methodologies to develop business models, as well as project management, service development techniques, and management of the development of organizations involved in digital transformation.

Areas of knowledge

The program is broken into three terms over its 11-month duration.

• Digital Foundations
• Digital Strategy & Value Proposition
• Digital Business Models
• Digital MKT & Sales
• Digital Processes & Operations
• Digital Talent & Change
• Emerging Tech
• Technology Strategy & Digital Transformation
• Business Analytics, Intelligence & Insights
• Business Automation & Operations Innovation

Term 1

The first term builds the fundamentals of coding, data, and statistics. It explores digital strategy, analytics, and business tech strategy/management, and examines the different digital business models and digital finance. In digital marketing and sales, Term 1 covers UX, social media, and market research.

• Digital Foundations
• Digital Strategy & Value Proposition
• Digital Business Models
• Digital Mkt & Sales

Term 2

The second term is focused on digital processes and operations, the human aspects of digital business, and tech change. It covers everything from Ops strategy to supply-chain management, through HR and talent management to dealing with emerging tech like blockchain and cryptocurrencies.

• Digital Processes & Operations
• Digital Talent & Change
• Emerging Tech

Term 3

Term 3 looks at tech strategy and digital transformation, business analytics and insights, and the realities of automation. From tech product management, through data analysis and visualization, to tech strategy and robotics, the third term is all about practical learning before moving on to electives.

• Technology Strategy & Digital Transformation
• Business Analytics, Intelligence & Insights
• Business Automation & Operations Innovation

Electives

The elective period allows students to focus on Digital Health, centered on pharma, AI, and e-Health; Digital Supply Chain; Fintech to examine digitalization in the finance sector; Energy, where AI and Big Data are making a huge impact; or Consulting for a broader, practical approach to essential skills for success in any industry.]

Electives include options focused on relevant sectors and relating to economy and sustainability, impact, and job-market potential.

• Digital Health
• Digital Supply Chain
• Fintech
• Energy
• Consulting