Master in Corporate & Marketing Communication
Madrid, Spain
DURATION
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
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STUDY FORMAT
Blended
Introduction
Master in Corporate & Marketing Communication
We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Corporate & Marketing Communication Master Program Key Areas
Global Business Stratergies
We don’t just keep up with changes on the digital front—we lead them. Master topics such as Technology Innovation, Customer-Centric Business, and Digital Transformation, and become a sought-after communication and marketing professional.
Business and Management
To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have in the overall bottom line. Delve into Management, Strategy, Entrepreneurship, Ethics, and Corporate Governance to get the big picture.
Strategic Communication
In this area, you’ll nail down core topics like CSR and Social Impact, Branding, Reputation, Issues, Crisis, and Stakeholder Management, Non-Market Strategies, and Public Affairs.
StrategicMarketing
Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.
Business Analytics & Research Methods
Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.
Program Tuition Fee
Program delivery
This 12-month program is both online and face-to-face— in other words, it’s liquid. We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.