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IE University Master in Creative Direction, Content & Branding
IE University

Master in Creative Direction, Content & Branding

Madrid, Spain

10 Months


Full time

Request application deadline *

Request earliest startdate

EUR 34,000 **


* rolling admissions process

** to become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation; this is a single payment of €1,200 to be made during the enrollment process


Bridge the gap between creativity and management. This program will prepare you to create and lead content and visual projects that engage users and audiences. The new digital economy needs creative professionals who are able to master the latest media strategies, understand and leverage the power of storytelling, and content production, and align compelling content and visuals to a brand's communication needs.

The Master in Creative Direction, Content & Branding is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, and commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.

Reasons to study the Master in Creative Direction, Content & Branding

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront

Harness your creative power

Learn by working on real, hands-on content production projects employing the latest technologies in a teamwork-driven international environment.

Career-focused program

Guided by industry leaders, you’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in the field as soon as you graduate.

Unlock your high-impact strategic career

The program combines training in visual and digital media content production with a strategic outlook on business and communication to put you at the forefront of some of the most exciting and creative career opportunities in today’s job market.

Learn from top professionals in the new digital economy

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

Ideal Students


Career Opportunities

Scholarships and Funding


Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School