Master in Advertising Photography and Digital Retouching

This master's degree is designed as a specialization course for photographers who wish to develop their technical and creative abilities in the field of advertising photography. Throughout the program, the essential practical knowledge to solve commissions is shown and the development of aesthetic and conceptual criteria is encouraged, through art direction, to be able to conceive and create the image that makes an advertising briefing and contribution come true. value to the communication strategy.

The participants become familiar with the camera equipment, capture with digital backs and flashes of the highest level, and will be trained to put into practice the specific lighting techniques in the elaboration of product still lifes, for the production of studio and outdoor campaigns. with models or actors, propose castings, direct acting and work as a team with other creatives.

At the same time, they will learn the professional tools and methods for post-production and digital retouching to enhance creative capacity and train professionals who contribute directly to their projects, and from their planning phase, all the options that exist today in the scope for the wide market of retouching and integration of 3D images, offering a great competitive advantage over other professionals.

In addition, each student will have a personal book at the end of the program, supervised by the Pedagogical Director, in order to present their work in a professional environment.