Master in International Management and Marketing
Angers, France
DURATION
2 Years
LANGUAGES
French, English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
* Registration fees are 243€ for a Master's year. In addition, there is a contribution to campus life of €100.
Introduction
The International Management and Marketing (MIM) course aims to train specialists in international marketing functions, capable of designing, negotiating and implementing decisions adapted to the economic, legal and cultural context of organisations operating in an international market.
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Curriculum
In addition to acquiring and reinforcing cross-disciplinary skills (foreign languages, international economics, methodology, etc.), the International Management and Marketing pathway offers students a specialisation in international marketing, with courses such as: E-marketing, New trends in marketing, International commercial communication, International consumer behaviour, International trade negociation, International market research, International product management, etc.
The Master 2 MIM courses are taught entirely in English.
Program Outcome
The International Management and Marketing (MIM) course aims to train specialists in functions related to international marketing and capable of designing, negotiating and implementing decisions adapted to the economic, legal and cultural context of organizations operating in an international market.
International training
Internationally oriented training
Program Tuition Fee
Career Opportunities
Graduates of the Master 2 programme have gone on to become export area managers, product managers, international buyers, marketing coordinators, sales lead qualifiers, operations managers and more.