MSc Psychology & Digital Transformation

Digitization is revolutionizing our working world - and is constantly presenting companies with new challenges: What are the effects of digital transformation? How can you efficiently manage and train employees in times of flexible working? How can digitization support us in nursing and healthcare, in business and in the market? And how can it lead to further innovations?

The Master's program in Psychology & Digital Transformation (M.Sc.) offers you the know-how to get to the bottom of these and many other questions: It links the core areas of psychology, business and technology and provides you with the skills to find new solutions for Developing companies, people and society. At the same time, you not only acquire a wide range of specialist knowledge, but also the practical skills required for business practice. This will open up promising career prospects in numerous industries and fields of activity for you after graduation.

Structure and content

content

In the Master’s Psychology & Digital Transformation (M.Sc.), you will acquire specialized, state-of-the-art knowledge. You will learn to take psychological, economic, technological and ethical-social issues into account in your actions, and you will be able to familiarize yourself with new, complex and ambiguous problems in a digital context. In this way you can independently develop and implement innovative concepts and solutions. Your studies include the following topics, among others:

Digital psychology

• Current topics in digital psychology
• Human-computer interactions
• Social and Cyber Psychology
• Media and Communication Psychology
• Training and eLearning
• Qualitative research methods
• Quantitative research methods
• Empirical research project

Digital technologies

• Technologies for business processes and marketing
• 3D experience, virtual & augmented reality simulation (VR / AR)
• Big Data & Artificial Intelligence
• Coding & Computitional Thinking
• Data applications and data management

Digital management

• Digital economy
• Agile product and innovation management
• Agile organization and new work
• Digital transformation
• Leadership and management

focus

In the Psychology & Digital Transformation (M.Sc.) degree, you will acquire the knowledge and skills that you need for a successful professional career. In the fourth semester, you decide on one of four areas of focus, in which you deepen your specialist skills and additionally sharpen your specific professional profile:

• Digital health psychology
• eCoaching & eCounseling
• Data-driven marketing
• HR & digitization

Completed bachelor's degree

You need a completed undergraduate bachelor's degree in business psychology or alternatively in psychology or economics (at least 180 ECTS points). In the case of a Bachelor’s degree that has not yet been fully completed, 80 percent of the credit points to be earned must have already been achieved at the time of application. The outstanding achievements must be submitted by the time of enrollment at the latest.

Career prospects

Your extensive skills profile, consisting of technical, methodological and social skills, will open up excellent career prospects for you after graduation. You can contribute your competencies from psychology, business and technology as a specialist or manager in human resources management, digital marketing or digital health psychology and consulting and pursue the following activities, for example:

Digital HR

• Digital recruiting manager
• Digital Resource Manager
• Digital personnel marketing & employer branding manager
• HR Specialist E-Learning and Digital Learning
• Head of Digital Innovations
• Head of Digital Business Development

Digital Health & Counseling

• Digital Health Manager
• Digital work manager
• Health advisor
• E-trainer
• E-coach

Digital marketing

• Digital Marketing Manager
• Digital customer relationship manager
• Digital distribution
• Online Marketing Manager / Social Media Manager
• Customer Journey Analyst
• Data specialist