MA Sustainable Marketing & Leadership Fresenius University of Applied Sciences

New global markets are emerging, the demand for Fairtrade products is increasing, resource efficiency is becoming a competitive advantage with increasingly scarce products, consumers are demanding more transparency in the production of goods, employees expect more from their managers, digitization is changing the world of work and consumption. Would you like to take on responsibility, actively shape this change and learn to develop and successfully implement sustainable business models and marketing strategies for future markets? Then our Master's degree in Sustainable Marketing & Leadership (MA) is just right for you. He is characterized by a specialization in the areas of marketing, sustainability and leadership with a high proportion of practical experience. In doing so, he meets the requirements placed on modern management and optimally prepares you for management positions in companies that operate sustainably.

Structure and content

Content

The course enables you to master current and future challenges in market-oriented management. You will not only learn fundamental leadership skills, but also acquire transformative leadership skills and learn how to identify future markets and develop solutions for digital transformation. Our didactics are strongly characterized by interactive and problem-based learning. You can deepen your own interests in the research and transfer modules of the third and fourth semesters.

Basic skills / advanced management

• Professional field, research perspectives and basics of Sustainable Marketing & Leadership
• Behavioral decision making
• Business ethics
• financial management
• Digital media
• Organization and project management
• entrepreneurship

Sustainable Marketing, Market and Consumption

• Global markets, competition and business model
• Sustainable marketing and branding strategies
• International marketing and sales channels and relationship management

Sustainable leadership and leadership skills

• Leadership and leadership personality in an intercultural context
• Strategic leadership
• Value and result-oriented leadership
• Sustainable leadership and leadership skills

Scientific methods and theory-practice transfer

• Analytical and exploratory research in the field of Sustainable Marketing & Leadership
• Applied innovation management, business development and change management
• master thesis
• Master's Colloquium

Focus

Building on the basic skills imparted, the course focuses on three core areas that are adapted to the current and future challenges of modern entrepreneurship. The focus areas are an integral part of the curriculum - there is no option for this course of study.

Sustainable marketing competence

Understanding and classification of global markets and business models as well as their structures, mechanisms and actors; Development of products and matching brand and marketing strategies

Corporate Social Responsibility (CSR) and sustainable management skills

Integration of social, cultural and ethical aspects and issues in the business context

Leadership competence

Application of sustainable leadership models in an intercultural context in order to motivate people in different situations and to reconcile the interests of the organization and employees

Requirements and application

In order to be able to take up a master’s degree at Hochschule Fresenius , you must meet the relevant admission criteria. In this context, we check the completion of your first academic degree, your final grade, the content of your preliminary course and your language skills.

Completed bachelor's degree

In order to be able to take up this master’s degree at Hochschule Fresenius , prospective students must have completed a bachelor’s degree or a comparable academic degree (e.g. diploma). In the case of a bachelor's degree that has not yet been fully completed, 80 percent of the credit points to be earned must already have been achieved at the time of application. The outstanding achievements must be submitted by the time of enrollment at the latest.

Final grade

The bachelor's degree must be completed with a final grade of “good” or better. If the grade point average is different, the ability to study can be proven by means of a separate entrance test.

Professional requirements

In the previous bachelor's degree, at least 30 percent of the ECTS points should be assigned to the subject area of economics. Missing ECTS points in the field of economics can be proven either through a separate entrance test or proof of successfully completed commercial vocational training or through a relevant business activity of at least 18 months.

linguistic proficiency

Knowledge of German and English: Level B2 according to the Common European Framework of Reference for Languages.

Career prospects

The Hochschule Fresenius sees itself as a place of learning and a network and thus as an incubator for a new generation of executives who want to prepare for the practice of modern, market-oriented and sustainable corporate management on a broad basis.

Graduates of the Master’s program in Sustainable Marketing & Leadership (MA) can take on their first management positions in commercial companies after successfully completing their studies.

Areas / positions:

• Marketing and Product Management
• Management
• consultation
• project management
• Social media
• distribution
• Human Resources Management

Industry sectors:

• Mobility industry
• Consumer goods industry and trade
• Industrial companies
• Environmental economy
• Management consultancy
• media
• Civil Society Organizations (NGOs)

Structure and content

Content

The course enables you to master current and future challenges in market-oriented management. You not only learn fundamental leadership skills, but also acquire transformative leadership skills and learn how to identify future markets and develop solutions for digital transformation. Our didactics are strongly characterized by interactive and problem-based learning. You can deepen your own interests in the research and transfer modules of the third and fourth semesters.

Basic skills / advanced management

• Professional field, research perspectives and basics of Sustainable Marketing & Leadership
• Behavioral decision making
• Business ethics
• financial management
• Digital media
• Organization and project management
• entrepreneurship

Sustainable Marketing, Market and Consumption

• Global markets, competition and business model
• Sustainable marketing and branding strategies
• International marketing and sales channels and relationship management

Sustainable leadership and leadership skills

• Leadership and leadership personality in an intercultural context
• Strategic leadership
• Value and result-oriented leadership
• Sustainable leadership and leadership skills

Scientific methods and theory-practice transfer

• Analytical and exploratory research in the field of Sustainable Marketing & Leadership
• Applied innovation management, business development and change management
• master thesis
• Master's Colloquium

Focus

Building on the basic skills taught, the course focuses on three core areas that are adapted to the current and future challenges of modern entrepreneurship. The focus areas are an integral part of the curriculum - there is no option in this course.

Sustainable marketing competence

Understanding and classification of global markets and business models as well as their structures, mechanisms and actors; Development of products and matching brand and marketing strategies

Corporate Social Responsibility (CSR) and sustainable management skills

Integration of social, cultural and ethical aspects and issues in the business context

Leadership competence

Application of sustainable leadership models in an intercultural context in order to motivate people in different situations and to reconcile the interests of the organization and employees

Completed bachelor's degree

In order to be able to take up this master’s degree at the Hochschule Fresenius , prospective students must have completed a bachelor’s degree or a comparable academic degree (e.g. diploma). In the case of a Bachelor’s degree that has not yet been fully completed, 80 percent of the credit points to be earned must have already been achieved at the time of application. The outstanding achievements must be submitted by the time of enrollment at the latest.

Final grade

The bachelor's degree must be completed with a final grade of “good” or better. If the grade point average is different, the ability to study can be proven by means of a separate entrance test.

Career prospects

The Hochschule Fresenius sees itself as a place of learning and a network and thus as an incubator for a new generation of executives who want to prepare themselves for the practice of modern, market-oriented and sustainable corporate management.

Graduates of the Master’s program in Sustainable Marketing & Leadership (MA) can take on their first management positions in commercial companies after successfully completing their studies.

Areas / positions:

• Marketing and Product Management
• Corporate governance
• consultation
• project management
• Social media
• distribution
• Human Resources Management

Industry sectors:

• Mobility industry
• Consumer goods industry and trade
• Industrial companies
• Environmental economy
• Management consultancy
• media
• Civil Society Organizations (NGOs)