MA in Media & Strategic Communication
Washington, USA
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Aug 2024
TUITION FEES
USD 59,294 / per year
STUDY FORMAT
On-Campus
Introduction
The M.A. in Media and Strategic Communication is geared toward aspiring media and political communication experts. The program blends analytical and applied skills, giving students a grounding in the function and influence of the media. The most comprehensive strategic communication program in the heart of Washington, D.C., this graduate program prepares students to achieve advocacy goals in today's fast-paced media environment.
In this program students will learn to design and implement campaigns, develop messaging to target audiences, support campaigns, and encourage action. You will perform analytics and data analysis and learn how to apply insights from media effects, public opinion and persuasion. You will gain the knowledge to advance your career in fields of public and non-profit management, government media relations, academia or even public relations and communications consulting.
The flexible curriculum allows students to focus their studies on sustainability, science, public health, peacebuilding, or other public affairs issues.
Admissions
Curriculum
The following requirements must be fulfilled
The general requirements stated under Columbian College of Arts and Sciences, Graduate Programs.
36 credits, including 15 credits in core courses, 3 credits in skills courses,12 credits in elective courses, and 6 credits in capstone courses.
Required
Core courses 1
- SMPA 6202 Media Effects, Public Opinion, and Persuasion
- SMPA 6204 Strategic Political Communication
- SMPA 6208 Politics and Public Relations Fundamentals
- SMPA 6241 Research Design
- SMPA 6242 Analytics and Data Analysis for Strategic Communication
Skills course
- SMPA 6201 Strategic Communications Skills (taken twice for a total of three credits) 2
Capstone courses 4
6 credits to be taken over the last two semesters in the program (3 credits per semester) in one of three options, selected
in consultation with the advisor.
Research thesis
- SMPA 6999 Thesis Research (taken twice for a total of six credits)
Media project
- SMPA 6297 Media Capstone Project (taken twice for a total of six credits)
Strategic communication project (taken in this order)
- SMPA 6220 & SMPA 6298 Strategic Practicum and Strategic Communication Capstone Project
English Language Requirements
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