MSc International Marketing and Business Development
Grenoble, France
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 Jul 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 16,750 / per course **
STUDY FORMAT
On-Campus
* rolling admissions
** for short track full program | € 12,950 regular track per year
Introduction
The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.
Become a Global Business Leader
Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues and develop appropriate strategies to create competitive advantage and sources of value.
Program highlights
Learn how to navigate in an international context
- Become a solid international leader: Gain the skills and abilities to develop and lead businesses in an international and multicultural environment
- Gain deep knowledge of different markets: Acquire the ability to recognize different approaches towards international markets and to negotiate in a multicultural context
- Learn how to launch new activities: Learn how to launch new international activities and develop a deep understanding of the stakes of a specific market
Practice your skills in real-life situations
- Study Trip: Gain insight into another business culture by participating in a Study Trip to a European business hub
- Live Business Case: Accelerate your career by gaining hands-on business experience through a Live Business Case with companies working in partnership with the MSc International Marketing & Business Development
- Get advantage of innovative learning methods: Grenoble Ecole de Management is known for its innovative GEM Learning model as well as its innovative campus GEMLabs
Admissions
Scholarships and Funding
GEM offers a dedicated online platform - the GEM financial advisor - to help you find financing solutions, simulate a student loan, and understand everything about student loans.
We advise students to research financial aid opportunities as early as possible. Please note that it is necessary to submit your application and secure a place on a program first, before applying for scholarships and visas.
Curriculum
Year 1
Fall Semester
Core Courses: Strategic Management, Project Management, Accounting, Managing Global Teams, Foreign language
Specialization: Managerial Economics, International Marketing Strategy, Prospecting Strategies, CRM and Data Analytics, Market Research, Research Methods, Field Project
Spring Semester
Core Courses: Corporate Finance, Risk Management, Sustainability in International Business Languages
Specialization: CRM and Data Analytics, Live Business Case, Managerial Creativity, Field Project
Professional Tracks
Students choose one of the following:
- Work Experience: Four to six months of internship or full-time employment, anywhere in the world
- Professional Certificate: Students choose from a catalog of professional online certificates developed by GEM
Year 2
Fall Semester
Core Courses: International Negotiations, Responsible Leadership, Languages
Specialization: Building Strategic Accounts, Purchasing and Supply Chain Management, Measuring Business Performance, Consultative Selling, Entrepreneurship & Business Opportunities, Non-Organic Growth Strategies (Alliances/M&As), Advanced Research Methods
Spring Semester
- The Legal Environment of International Business
- Digital Transformation in Business
- Opportunities & Risks of the Digital Economy
- Digital Communication Strategy
Professional Tracks
Students choose one of the following:
- Work Experience: Four to six months of internship or full-time employment, anywhere in the world
- Professional Certificate: Students choose from a catalog of professional online certificates developed by GEM
Final Dissertation
The specialized academic dissertation is one of the core components of the second year of the program. Students begin in September and will complete it by the end of the academic year.
International exchange opportunities
The MSc International Marketing & Business Development offers the possibility of a double degree with GEM accredited partner, Hong Kong Baptist University (HKBU).
Students who complete the 1st year (M1) of the program will be eligible to apply for the semester exchange in Hong Kong. The semester will be from September to December during your 2nd year of the MSc (M2). This means you will be able to benefit from a maximum period of 5 months for an internship before your experience.
Up to 5 students may be selected to obtain the MSc in Entrepreneurship and Global Marketing degree from HKBU on successful completion of the 5 modules during the exchange semester.
Other international exchange opportunities will be available and vary from year to year.
NB: Students wishing to apply for an international exchange must be from a different nationality to that of the host country.
Personal and Professional Development Workshops
In addition to the core courses, students have the opportunity to attend personal and professional development workshops led by professionals, and industry and subject matter experts. These will strengthen the employability profiles of graduates to help them achieve their career goals. Students will also have access to individual counseling sessions, interaction with corporate partners, and online resources with jobs and internship opportunities as well as access to specific in-house sectorial career-focused communities.
Study Trip
The study trip is a field project that enables you to apply project management tools, team-building aptitudes, research and analysis, and of course negotiation skills. As a cohort, for the chosen European destination, your role will be to organize a program combining corporate interaction, testimonial sharing, cultural visits, and fun events. You will be responsible for the budget and the logistics as well as the communication.
On-site, you will learn from professional practitioners in the sectors you have chosen of key interest to you. Case studies, interactive user experiences, mock discovery calls or client meetings, and conferences, are up to you to define the format for your exchange.
This will be an unforgettable experience from your time at GEM!
Pedagogy
A full two-year program with more than 600 hours of taught classes including the latest managerial theory, real-world case examples, and practical experience. Students typically have 15 hours of class time per week supplemented by around 30 hours of group work and private study. The MSc offers up to 12 months of work experience and 4 distinct international study/work opportunities. This includes a study trip and one-semester exchange option and two internship possibilities. A final dissertation enables deep and insightful analysis of one of the key issues or challenges faced by organizations today. The strong diversity of faculty and students reinforces the international dimension of the program.
Evaluation
Acquisition of skills and competencies is assessed through continuous assessment, exams, professional experiences, and Final Dissertation. To validate the degree, students must have at least 4 months of international experience (academic or professional). Studying in France validates this condition for non-French students.
Validation
In the event of a partial validation of a professional certification, the blocks of competencies that have been validated are considered acquired and a certificate of validation is provided.
Program Outcome
Upon completion of the program, you will be able to:
- Design and manage diverse teams within a global environment
- Demonstrate a high level of critical analysis of organizational, economic, and geopolitical challenges with an ability to express your ideas in a clear and coherent manner
- Fully assess the ethical, and environmental impact of decisions and actions of your organization
- Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner
- Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization
- Work efficiency in a technology-focused environment thus demonstrating robust digital proficiency
- Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization
Program Tuition Fee
Career Opportunities
- Sales
- Business Developer
- Account Manager
- Account Executive
- District Manager
- Sales Manager
- Area Sales Promoter
- Sales Section Manager
- Strategic Branding
- Digital Strategy
- Product Communication
- International Marketing Manager
- International Marketing Assistant
- Business Development & Entrepreneurship
- Business Analyst
- Innovation and Management Consultant
- Department Manager
- Strategic and Enterprise and Business Planning
- Delivery Manager
- Marketing and Business Developer
Program delivery
Format:Full-time
Duration
- Regular track (2 years): Year 1 - on campus 7 months + 4-6 months internship; Year 2 - 5 months on campus + 4-6 months internship
- Short track (1 year): 6 months on campus + 4-6 months internship
Campus location:Grenoble
English Language Requirements
Certify your English proficiency with PTE. The faster, fairer, simpler English test, accepted by thousands of universities around the world. PTE, Do it worry-free!
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.