MSc Digital Marketing & Data Analytics

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.

Level: Master's degree. Diploma aimed at Bac +5 conferring the Master's degree: "Higher studies diploma in strategic management of international activities". RNCP 37252

Prepare for a Successful Career in Digital Marketing & Data Analytics

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.

Program Highlights

Practical and Ethical Hands-On Learning

• Learn through projects, business case studies, and professional experiences
• Enhance your skillset with the latest tools such as Tableau, Power BI, R, Python, and SPSS
• Become an ethically minded leader in data marketing and data use
• Boost your career with networking opportunities
• Meet professional guest speakers and learn about their experiences and best practices
• Engage with companies during your international study trip
• Network with other international students and alumni

Expand Your International Experience

• Travel abroad for one week during your study trip (year 1)
• Gain up to 12 months of professional experience anywhere in the world
• Connect with our international faculty and benefit from international experience in the classroom

Fine-tune Your Employability and Leverage Your Strengths During Coach and Career Center Master Classes

• A full array of CV, interviewing, and pitch workshops
• Career fairs on-site, personal career coaching, and soft skills training
• Marketing and Digital specific career events on campus
• Learn a foreign language (French for non-French speakers or other languages for French speakers)
• French State Recognition (VISA de l’Etat and the Grade de Master)
• Degree recognized by the French Ministry of Higher Education, Research and Innovation
• Awarded degree certificate “ Management stratégique d'activités internationales” is essential if you plan to work or continue your studies in Europe or overseas

Upon completion of the program, you will be able to:

• Design and manage diverse teams within a global environment
• Demonstrate a high level of critical analysis of organizational, economic, and geopolitical challenges with an ability to express your ideas in a clear and coherent manner
• Fully assess the ethical, and environmental impact of decisions and actions of your organization
• Understand the key challenges and functions of different departments and services within your organization and interact with them in an efficient and constructive manner
• Generate innovative and adaptable ideas and solutions to overcome the changing environment of your organization
• Work efficiency in a technology-focused environment thus demonstrating robust digital proficiency
• Demonstrate an in-depth comprehension of the key present and future challenges within the context of your chosen specialization.

Potentials Position

• Digital Marketing Manager
• Social Media Manager
• Web Analytics Manager
• SEO/SEM Specialist
• Content Marketing Manager
• Marketing Data Analyst
• Digital Advertising Specialist
• E-commerce Manager
• Marketing Automation Specialist
• Customer Relationship Manager

Applicant Profile

Candidates should have a Bachelor’s degree in any subject. Prior work experience is not required. Students from all academic and cultural backgrounds are welcome to apply.

Year 1**

Fall Semester - Core courses

• Strategic Management
• Project Management
• Managing Global Teams
• Accounting
• Corporate Finance
• International Negotiations
• Sustainability in International Business
• Research Methods
• Languages
• Field Project

Spring Semester - Specialization

• Product Management and Development
• Innovation Through Design
• Pricing Policy
• Management of Distribution Channels
• Brand and Product Communication
• Marketing Psychology and Consumer Behavior
• Languages

Professional Tracks

Students choose one of the following:

• Work experience: four to six months of internship or employment anywhere in the world
• Professional Certificate: students choose from a catalog of professional online certificates developed by Grenoble EM

Year 2***

Fall Semester - Specialization

• Data Visualization for Business Analytics (Tableau, Power BI)
• Ethics for Data Marketing
• Advanced Research Methods
• Digital Marketing
• IA, Deep Learning & Machine Learning
• Marketing Analytics with R
• Languages

Spring Semester - Specialization

• Marketing Research (SPSS, JASP, etc)
• Omni channels & CRM
• Python for Marketing
• Programmatic Advertising

Professional Tracks

Students choose one of the following:

• Work experience: four to six months of internship or employment anywhere in the world
• Professional Certificate: students choose from a catalog of professional online certificates developed by Grenoble EM

* Program content subject to change
** Students will follow classes with students enrolled in the MSc Marketing Management
*** Short-track students enter directly the second year of the program

Duration

Regular Track: 2 years

• 7 months on campus + 4-6 months work experience (year 1 in Grenoble)
• 5 months on campus + 4-6 months work experience (year 2 in Paris)

Short Track: 1 year

• 6 months on campus + 4-6 months work experience (year 2 in Paris)