Master in Digital Business and Innovation in Madrid
Madrid, Spain
DURATION
9 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 8,750
STUDY FORMAT
On-Campus
Introduction
By enrolling in the Master in Digital Business and Innovation in Madrid, students can set themselves apart from others in the field. This program is not only one of the most advanced in Madrid, Spain, but it also provides practical knowledge and industry insights through various multimedia learning methods. Students will gain a deep understanding of the power of digital business and be well-equipped to pursue a career with great potential.
Key Facts
- Duration of the program – 9 months
- Language of the program – English
- Intakes – October, January, April / Yearly
- Schedule – Full Time, Mornings & Afternoons
- Location – Madrid
Program Highlights
- Two Study Tracks: Digital Startup or Corporate Challenges.
- Faculty with Industry Experience.
- Company Visits.
- Students from More Than 100+ Different Countries.
- Exclusive Access to Digital Business, Startup & Tech Events.
- Practical Knowledge Applicable on a Global Scale.
- Career Opportunities with some of the Best Digital and Technological Companies.
Why GBSB Global?
- The only business school in Spain with international accreditation from ASIC.
- The first and only official Microsoft School in Spain, accredited by Microsoft as a leader in digital education, providing students with the most state-of-the-art learning experience from day one.
- Official Microsoft Showcase School.
- The only business school in Barcelona and Madrid with the status of ACCA Computer Based Examination Center.
- Member of The Accreditation Council for Business Schools and Programs (ACBSP), USA.
- Recorded as ONE OF THE BEST BUSINESS SCHOOLS in Europe by MYBS (Mind Your Own Business School).
- Recognized as a LEADER IN GLOBAL EDUCATION by Newsweek Magazine.
- Ranked No. 1 in Europe in the Guide to Sustainability Schools.
- OFFICIAL MEMBER of the European Council for Business Education (ECBE).
- Repetitive winner of International Business Ethics Case Competition, USA.
- Global Diversity | Students from 100+ countries and faculty from 20+ countries.
- Focus on Innovation | From teaching methods, course curriculum, and workshops to fully digitalized educational environments we are all about innovation and challenging the status quo.
- Employability & Career Development Opportunities | Practical knowledge and skills, career counseling, and individual coaching sessions.
Curriculum
WHAT YOU WILL LEARN
MANAGERIAL COMPETENCIES OF GLOBAL LEADERS:
Get training on communication skills, business ethics, leadership, and cross-cultural negotiation techniques.
MARKETING STRATEGIES OF DIGITAL BUSINESS:
Learn the fundamentals and the importance of digital marketing strategies and how UX helps to improve conversion objectives.
OPERATIONS STRATEGIES OF DIGITAL BUSINESS:
Understand businesses focused on mobile and ecommerce platforms, and get the skills needed to support such models.
STRATEGIC MANAGEMENT OF DIGITAL BUSINESSES:
Get to know the digital tools that are breaking into traditional business models while studying for a Master in Digital Business in Madrid.
DIGITAL LAW & THE LEGAL ENVIRONMENT:
Analyze the digital law that could be defined as the legal rights, regulations and limitations in a digital business model.
AGILE METHODOLOGIES & DESIGN THINKING:
Learn about the alternatives to traditional project management.
CHOOSE YOUR STUDY TRACK
DESIGNING A DIGITAL STARTUP:
Imagine, define and manage the business project from scratch for a digital startup.
DIGITAL CORPORATE CHALLENGES:
Assist your organization on the way to digital transformation.
Rankings
- Fully accredited by ASIC approved by Ofsted and an affiliate of ENQA
- Accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
- Awarded as a Five Stars Business School for Teaching Quality by QS Ranking System
- The only higher education institution in Spain accredited by Microsoft as a leader in digital education
- Received 3 top scores in U-Multirank for divisions of Research, Teaching & Learning, and International Orientation
Program Outcome
In a world where digital technologies are transforming industries at lightning speed, staying ahead of the curve is crucial. Our Master in Digital Business and Innovation Program is your gateway to understanding the profound impact of these advancements on businesses and shaping the future.
The curriculum covers digital business practices and tools and their application to business innovation management, including topics such as omnichannel marketing, key machine learning (ML) techniques, artificial intelligence (AI), and all the tools needed to design a digital business model.
Program Objectives
- Learn the principles of behavioral economics and geopolitics and be prepared to face the challenges of digitalization and innovation
- Learn how cultural, economic, and political frameworks affect global business practices and how they can be managed.
- Develop analytical and critical-thinking skills, teach to challenge assumptions, and understand the value of intangible assets.
- Improve an understanding of the global problems faced by companies and the ability to integrate solutions into core business practices.
- Gain insight into the key challenges of developing a digital platform strategy and learn the best techniques in SEO, SEM, ASO, UX, etc.
- Build the necessary skills to create global strategies in different business operations, marketing, finance, and more.
- Establish a global vision that incorporates every facet of business development and establishes cultural diversity as an advantage.
- Help gain advanced leadership skills to empower, inspire, and manage innovation and creative problem-solving.