MA Marketing and Brand Management

Credits needed to earn the degree

This course includes or offers the following modules

• Strategic Brand Management (15 credits)
• Digital Marketing (15 credits)
• Marketing Analytics (15 credits)
• Marketing Management (15 credits)
• Marketing Communications (15 credits)
• Entrepreneurship (15 credits)
• Research Methods (15 credits)
• Sustainability (15 credits)
• Dissertation (60 credits)

All our programs are offered in the English language and all module credits are UK.

Subject-specific Skills and Knowledge

• An extensive understanding of the role of marketing, and within this, the role of brand management about a range of organisational environments and business practices
• An ability to analyze the theories and practices in marketing and brand management, and place these in broader conceptual, social, economic, and political contexts
• A critical awareness of the relevant knowledge in the areas of marketing and brand management, and the ability to synthesize and apply this knowledge to a range of complex marketing and branding problems
• A comprehensive understanding of current key global issues such as ethics, sustainability, and social responsibility about their intersection with evolving marketing and brand management theories and practices
• An ability to conduct research and inquiry into business, management, and marketing issues, either individually or as part of a team, through research design, the collection, and analysis of qualitative and quantitative data, synthesis, reporting, and evaluation

Cognitive and Intellectual Skills

• To present coherent, concise, engaging, and audience-appropriate reports, case studies, evaluations, etc., based on evidence from work-based experience and practice, and scholarly and sector reading and research.
• To research across a range of academic disciplines and professional practical areas and use a variety of sources and appropriate methodologies to investigate broad areas and more specific topics.
• To operate effectively in the planning, executing, and evaluation of a range of tasks and projects in a logical, knowledgeable, and professional manner
• To plan, complete, and evaluate a range of work-based activities, relating these to appropriate research, critical thinking, theoretical and practical contexts, and current professional practice.
• To deal creatively and systematically with complex issues
• To analyze and solve problems, and make evidence-based, well-founded decisions in unpredictable or challenging situations
• To understand the crucial need for ongoing Continuing Professional Development (CPD), and the importance of establishing, maintaining, and expanding professional networks

Skills for Life and Work

• Autonomous learning (including time management) that demonstrates the exercise of initiative, personal responsibility, and decision-making in complex and unpredictable situations and the independent learning ability required for continuing professional development
• Team working skills necessary to succeed in the global workplace, with an ability both to work in and lead teams effectively, as well as the ability to act autonomously in planning and implementing tasks at a professional or equivalent level
• Communication skills that show the ability to communicate clearly to specialist and non-specialist audiences’ knowledge at, or informed by, the forefront of the academic discipline, field of study, or area of professional practice, and the conclusions drawn from dealing with complex issues systematically.
• IT skills and digital literacy that demonstrate the ability to develop new skills to a high level and to approach complex issues systematically and creatively

Our Master’s in Marketing and Brand Management provides learners with the knowledge, skills, and insights necessary to be impactful in today's working environment — creating a new platform to advance in their future careers. Participants in the course become well-rounded marketing professionals capable of working in or around marketing and brand management in a variety of roles, relying on a diverse set of skills and experience.

Our MA in Marketing and brand Management combines your previous skills and experiences, inbuilt talent, and an intensive course format to produce the distinct graduate that leading employers want.

The job prospects in marketing are varied, and there is something for everyone that you can opt for as per your interests.

Career paths after the course

• Marketing and Business Development Manager
• Brand Manager
• Marketing Manager
• Product Manager