Master in Tourism Management
Bruneck, Italy
DURATION
2 Years
LANGUAGES
English, German, Italian
PACE
Full time
APPLICATION DEADLINE
06 May 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 1,200 / per year
STUDY FORMAT
On-Campus
* early bird application | late application (only for EU citizens): 17 July 2025
Introduction
This master's program combines advanced management skills with aspects of new digital technologies and sustainability. Tomorrow's tourism managers learn how to achieve a balance between economic, ecological, and social concerns.
This master's program aims to bring innovations to the tourism industry that provide answers to the challenges posed by the economic, social, and environmental upswing at present and in the next decade.
Based on theoretical concepts and through the acquisition of practical skills, you will learn to manage tourism experiences, use new technologies in a target-oriented way for the management of tourism businesses and destinations, analyze and use Big Data for the optimization of tourist flows, and the adaptation of services.
As an internationally trained specialist for Smart Tourism and Smart Destinations, you will help shape the future of tourism.
Admissions
Curriculum
In the first year, the focus is on courses that lay the theoretical foundations, including business management and marketing, regional economics, and sustainable mobility. In the second year, more practice-oriented courses are offered, such as a laboratory in which you will develop strategies for transforming destinations into smart destinations.
1st Year
- Managing Tourism Destination
- Experiential Tourism Marketing
- Research Methods and Experimental Design
- Regional Development and Sustainability*
- Regional Economics and DevelopmentSustainable Mobility
- Regional Development and Digitalisation*
- Regional Economics and DevelopmentDigital Economics
- Leadership and Human Resource Management in Tourism
- Technological Trends and AI in Tourism
- Free Choice
2nd Year
- Smart Tourism Laboratory
- Thesis and Report Writing Skills
- Revenue Management and Corporate Finance in Tourism
- Revenue Management and Customer ProfitabilityCorporate Finance for Tourism Businesses
- Data Management and Analytics
- Complementary subject (one of the following):
- Enogastronomic TourismEconomics of Sustainable Tourism
- Typical subject (one of the following):
- Trends and Issues in Tourism ManagementManaging Family Businesses in Tourism
- Commercial Practice and Law in Tourism
- Internship
- Thesis
*Students have to choose between Regional Development and Sustainability or Regional Development and Digitalisation.
Exchange Programs and Internships
Currently, we offer exchange programs with partner universities all over the world and we are part of a large network of collaboration with employers in Italy and abroad where you can undertake your compulsory internship of a minimum of 150 hours.
Program Tuition Fee
Career Opportunities
Graduates will be able to manage tourism companies such as tour operators, hotel chains, or trade fairs. They can also apply as professionals for the management and marketing of tourist destinations, especially in public institutions, associations, or even tourism consortia.
They also have the necessary skills to pursue a career as consultants for tourism companies and destinations.
Finally, they can continue their studies with a second-level master's or a doctoral program.