
Master's Degree International Marketing and Negotiation
Lille, France
DURATION
2 Years
LANGUAGES
English, French
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
Introduction
Presentation
This course teaches several valuable skills for those who wish to participate in a company’s international development, from creating and exporting products to undertaking business negotiations with foreign partners and authorities, particularly where these concern marketing. The course is intended for students who already have a good command of two modern languages in addition to their native language and a good knowledge of the world of international business. Teaching includes analysis of several case studies.
Graduates will be able to conduct an international market survey, launch a product onto the world market, elaborate a strategy of internationalisation for a company, use a wide range of sales techniques, take responsibility for international purchasing, avoid common traps in international business negotiations, undertake an import/export diagnosis and evaluate risks.
- Academic Calendar: Fall semester from mid-September to Christmas, Spring semester from mid-January to mid-May (first year) or mid-January to mid-March (second year)
- Teaching hours: 500 teaching hours per year
- Languages of instruction: English and French
Advantages
- Researchers and professionals
- Long internships mainly abroad
- Projects for companies
Possibility of a double degree with Liverpool Hope University
This is a unique educational opportunity. This option enables students to gain, in addition to two degrees, several particularly useful skills for those who want to work in international marketing. Students spend two full semesters in Liverpool.
Non-native speakers of English require proof of the level C1 in English.
Admissions
Curriculum
Program
- International trade
- Buyer/consumer behavior
- E-commerce / E-business
- Business creation
- Brand management
- Shopping service
- Geopolitics of markets
- International Development
- Project management
- 3 modern languages
Internships and Work Experience
Students will do an internship each year. In the first year, this should last between 3 and 5 months, and in the second year, between 4 and 6 months.
Career Opportunities
What next?
- Product manager
- Account Manager
- Studies manager
- International buyer/seller
- Export area manager
- Marketing and Communication Officer
- Marketing department manager
- Web Marketing Officer