Master's degree in Digital Business Management

Using digital media to create value – Austria’s first university of applied sciences master’s degree

Digital media and technologies shape and dominate not only the business world, but also our society. They transform competition in the area of digital business and make the development of new, innovative business models necessary. The FH/Uni joint master's degree in Digital Business Management is dedicated to these challenges in a dynamic competitive environment. It provides deep insights into the sustainable digitalization of business processes, promotes new entrepreneurship and prepares for the requirements of global markets and interculturality. A special focus is on the increasing relevance of cross-channel e-commerce and marketing strategies as well as on the diverse applications of artificial intelligence , which makes the degree a comprehensive training in digital management.

Important facts

The course opens up the opportunity for graduates to work in management, consulting or self-employed positions in digital business. This training enables them to use digital media to create value, to design digital processes and to make strategic decisions using suitable methods and tools and to implement them in companies. The best career opportunities can be found in the following areas: e-commerce; strategic management in digital business as well as information management, product management of the entire Internet online agenda; innovation management, business development and digital business areas; social media, multichannel and digital Marketing as well as Marketing automation.

• Organisational form: Part-time
• Academic degree: Master of Science in Digital Business Management (MSc)
• Admission procedure: assessment of previous academic performance and technical discussion with case study preparation
• Costs: Information on tuition fees and ÖH contribution
• Duration of study: 4 semesters
• Language: German
• ECTS: 120