Master's degree in agricultural management and innovation
Steyr, Austria
DURATION
4 Semesters
LANGUAGES
German
PACE
Full time, Part time
APPLICATION DEADLINE
30 Jun 2025
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 363 / per semester *
STUDY FORMAT
On-Campus
* plus the ÖH contribution for students from EU and EEA countries | for students from third countries: €726.72 per semester
Introduction
Study for Digitalization and Innovations in Agricultural Management
Digitalization, technological innovations, changing market conditions and challenging global and climatic trends: the agricultural sector is undergoing a transformation. Modern agricultural businesses are therefore reorienting themselves strategically and organizationally and are increasingly specializing in areas such as direct marketing of agricultural products, specialty crop cultivation or digital services. Management and leadership skills are in demand here. Successful agricultural managers and independent farmers should recognize new trends, understand digitalization, product innovations
and market them digitally. Graduates of the course can develop and implement all of this within the framework of the diverse challenges of the agricultural industry - and of course, taking into account resource-efficient, sustainable ecological and ethical production and logistics.
Important facts
The course opens up the opportunity for graduates to take on managerial and advisory roles in the agricultural sector. The best career opportunities can be found in product management of (digital) products in the agricultural sector, in project and regional management, in the management of agricultural businesses or in the management of agriculturally oriented companies, as a communications consultant in agricultural Marketing or in agricultural policy. Agricultural entrepreneurship is explicitly promoted in the course.
- Organisational form: Part-time
- Academic degree: Master of Arts in Business (MA)
- Admission procedure: technical interview with case study preparation, professional experience and assessment of previous academic performance
- Costs: Information on tuition fees and ÖH contribution
- Duration of study: 4 semesters
- Language: German
- ECTS: 120
Admissions
Curriculum
Studienplan
Management und Leadership
- Finanzmanagement, Investitionen, Controlling und Business Planning
- Strategische Unternehmensentwicklung und Change Management
- Rechtliche Rahmenbedingungen im Agrarwesen
Agrarwirtschaft und Innovation
- Agricultural Supply Chains and Globalized Markets
- Innovation, Digitale Geschäftsmodelle und Entrepreneurship
- Regional-, Projekt- und Qualitätsmanagement
- Produktinnovationen, -management und Multichannel-Handel
- Innovative Zukunftstechnologien, Anwendungen und Green New Deal
- Praxisprojekt Agrarmanagement und -innovationen
- Zielgruppenorientiertes Wahlmodul I
- Zielgruppenorientiertes Wahlmodul II
Digitalisierung und Vermarktung
- Communication, Sales and Public Relations
- Concepts, methods and applications in digital Marketing
- E-Commerce und Customer Experience
Methoden- und Transferkompetenz
- Methodenkompetenz im Consulting und Versuchswesen
- International Agricultural Fieldtrip
- Wissenschaftliche Methodik und wissenschaftliches Arbeiten
- Masterarbeit & Prüfung
Themen
- Globale, agrarische Wertschöpfungsketten und Supply-Chains
- Innovationsmanagement, digitale Geschäftsmodelle
- Konzepte, Mechanismen, Strukturen in PR, Kommunikation etc.
- Produktmanagement und kanalübergreifende Vermarktung
- Betriebsentwicklung und Business Development
- Digital Marketing and E-Commerce
- Investitionsentscheidungen, Finanzierungsformen, Controlling,
- Externe Rechnungslegung etc.
- Organisationswissen, Entscheidungsstrukturen
- Rechtliche Rahmenbedingungen in Landwirtschaft und Digitalisierung
- Aktuelle Techniken und Anwendungen in der Agrarwirtschaft
- Methoden- und Transferkompetenz
Program Tuition Fee
Career Opportunities
The course opens up the opportunity for graduates to take on managerial and advisory roles in the agricultural sector. The best career opportunities can be found in product management of (digital) products in the agricultural sector, in project and regional management, in the management of agricultural businesses or in the management of agriculturally oriented companies, as a communications consultant in agricultural Marketing or in agricultural policy. Agricultural entrepreneurship is explicitly promoted in the course.
Gut zu wissen
In Österreich wird rund 44 % der Bundesfläche landwirt schaftlich genutzt und Innovationen und Digitalisierung in der Agrarwirtschaft leisten einen ganz wesentlichen Beitrag zur nachhaltigen, ressourceneffizienten Etablierung einer sauberen und kreislauforientierten Wirtschaft.
Program delivery
Organizational form:
part-time:
- Classes: Friday afternoon, Saturday all day
- Distance learning units during the week in the evening
- 1 block week per semester in less work-intensive time slots (November, February; 3-6 days)
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.