Master in Sports, Culture & Event Management FT FH Kufstein Tirol - University of Applied Sciences

This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. The program is entirely taught in English with native speakers coming from England, Ireland, Canada, and Australia among others from both universities as well as the business field. The main emphasis lies in the development of strategic and leadership skills. Central to this program are analysis and conception as well as research orientation. With the inclusion of current scientific discussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture and events businesses.

Core Concept

The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture, and events management, and the future-orientated focus of optional academic study modules. Students are able to choose courses in areas such as venue management, destination management, strategic events management, strategic project development, urban studies, and city development.

Comprehensive Social Leadership Preparation

Social skills training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. An international study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection to the practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture, and events management.

Vocational fields

• Sports Management: sports marketing & communication agencies, sports federations, and sports event organizing committees

• Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries

• Event Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments