MSc Ferrieres

The Ferrieres MSc aims to develop efficient individuals, competent executives, and versatile entrepreneurs within the field of Hospitality, Gastronomy, Events, and Luxury Services Management.

As a graduate of the Ferrieres MSc you will be able to:

1. Manage yourself and lead others as a positive and ethical leader and build a high-performing team.
2. Anticipate customer behavior and its impact on business evolution.
3. Focus on service approach, service delivery, quality, and innovation in a sustainable manner.
4. Apply managerial, financial, and marketing expertise on the project you are piloting.
5. Focus on data analytics, electronic distribution, and revenue management strategies.
6. Manage complex projects and product development in an ever changing environment.
7. Foster collective intelligence and a collaborative environment.

Educational Methods

In addition to essential academic courses, the Ferrieres Positive Education Approach. Incorporates learning through hands-on business projects as well as evidence-based positive psychology interventions (Ferrieres Students Wellbeing Project). Conferences, seminars, and workshops will allow you to deepen your self-awareness, identify your values and strengths, and develop your unique positive leadership and management style. It cultivates the ability to efficiently manage time, stress, and priorities in your professional and personal life.

In collaboration with partner companies, you will have the opportunity to engage with the industry, explore new expertise, and expand your profile.

1. Most courses are in a workshop format.
2. Your study facilitators are active professionals or academics.
3. If needed, you will benefit from bridging courses in culinary fundamentals, food & beverage management, hospitality management, luxury services management, and finance in hospitality.
4. Your professionalization is at the heart of the Ferrieres MSc with weekly encounters, masterclasses, debates, and study with fields trips at offer.
5. The coursework is over 4 weekdays, which leaves time for a part-time job.

Programme

The Ferrières MSc is obtained in 18, 24 or 36* months depending on the path you choose. Here below you will discover the details of the programme on the Ferrières Campus. For more information on the double degrees please contact us.

The MSc1 Spring semester focuses on THE ESSENTIALS for your future career regardless of your desired specialisation. Essential expertise and essential human sciences. This semester includes a capstone project with one of our international partners.

The MSc2 Fall and Spring semesters focus on consolidating your knowledge, applying your competencies and deepen YOUR EXPERTISE in the chosen major. During this semester you will work on your final entrepreneurship project as well as your MSc academic research. Flexibility is key, hence in addition to your major you will be able to take 4 courses from the other majors.

Whilst at the Ferrières Campus you will have an average of 22 hours of weekly activities from Monday through Thursday including, classes, masterclasses and meetings. You should expect to spend the same amount of time in project work, associative activities and personal development.

Majors

At Ferrieres, we believe that success starts with an intense academic programme covering a blend of theoretical courses, applied projects, practical work and exercices for personal development.

Discover our new MSc major!

Luxury Branding & E-Business in French*

Luxury business has always been subject to various interpretations. Influenced by geopolitics and more recently the e-revolution, luxury companies need to continuously adapt their strategies.

New generations and their motivational drivers lead brands to implement disruptive changes. Consequently, the development of essential social skills as well as with sector expertise is crucial to lead the future of luxury brands. Therefore, this curriculum enables students to develop pragmatic and creative thinking along with an entrepreneurial spirit and international vision.

Students successfully completing this curriculum master the application of luxury strategies and tactics, set up a complete and relevant business, marketing & communication plans using digital tools, facilitating the shift from product-based business models to experience marketing.

Possibility of a double degree with GEM Grenoble Ecole Management & Ecole 89

*These Concentrations are facilitated in French with course material in English. Final dissertation can be written in French.

Luxury Hospitality & Innovation

The Luxury Hospitality & Innovation curriculum is a cross-curricular specialization where students take an active part in project work regarding strategy, marketing, communication, and business operations. This option covers major aspects of the luxury hospitality industry, including luxury entrepreneurship and innovation and ensures that a creative customer experience (globalized, local, personalized) is implemented. Luxury Hospitality graduates can advance towards careers in international hospitality and in the service-focused luxury sector.

Possibility of a double degree with Skema Business School & GEM Grenoble Ecole de Management.

Food Services and Events Design

Food Services management has proved to be essential in business operations and in recent years many professions associated with event management have emerged in a cultural, business, leisure, or sports context. This option introduces learners to strategic development, enabling them to secure a management-level position in hotels, restaurants, event, and catering companies or evolve towards corporate positions and entrepreneurship careers.

Additionally, the cross-curricular modules prepare students to become proficient professionals from the very day of their graduation.

Possibility of a double degree with GEM Grenoble Ecole de Management.

Wine Marketing & Distribution

The Wine Business is a field for passionate individuals who wish to combine vocation and profession. As all the Ferrières specializations this path is highly hands on at the same time as the students are equipped with general business competencies and project practice. The focusis on product development, distribution, merchandising, negotiation, and oenology.

The potential careers are many, to mention just few: purchasing, marketing, communication, export, or product manager.

Possibility of a double degree with GEM Grenoble Ecole de Management

Revenue & Distribution

The revenue manager in the hospitality sector is involved in every single milestone of the customer journey, both online and offline. Therefore, the revenue management professional should achieve levels of competence in general management, marketing, distribution, finance,and data analytics (Big Data). In addition to benefiting from the cross-curricular course units, students learn from in-class business games and gain a good grounding in advanced data management, digital marketing, distribution, pricing & performance optimization.

Possibility of a double degree with GEM Grenoble Ecole de Management

Hospitality Talent Development

The human capital is one of the most precious assets a hospitality institution can put forth. In this respect, the ‘Hospitality Talent’ path focuses on enriching the employee’s journey. The student acquires management abilities as well as advanced skills in recruiting, training, and performance management. The future graduate will be able to plan the processes of integration, implication, recognition, and talent development of every employee. The Hospitality Talent graduate can be involved in the development and management of the employer’s brand as well as its recruitment strategies. The student becomes a business partner or a member of the institution’s executive committee.

Possibility of a double degree with GEM Grenoble Ecole de Management

Hospitality Digital Strategy in French*

This option is for individuals drawn to innovative communication technologies and attracted by the challenges of the digital revolution. This subject area is interdisciplinary and is centredon digital marketing, digital information, and systems (IT). It also covers applied project work through which students gain technical knowledge in designing strategies applicable to the hotel and restaurant industry. The coursework covers the challenging middle ground between business and IT and prepares future graduates for management positions in a production unit as well as careers in consulting or a corporate office. Double degree is delivered with Grenoble School of Management, or 89 École Supérieure du Numérique.

Admission

• Resume with photo
• Personal Statement
• Bachelor’s or college degree transcripts (180 credits)
• Academic or professional References
• High School diploma
• English certification (IELTS, Cambridge, TOEFEL)

A questionnary will be sent as a part of your admission procedure.